Legal analysis: trademark renewal can of course be handled by yourself. At present, the trademark law stipulates that one way to apply for trademark renewal is for the parties to go to the registration hall of the Trademark Office themselves, and the other is to entrust a trademark agency to handle it. If you entrust it to a trademark agency, you will definitely need to pay the agency fee, and you can also save some expenses by doing it yourself.

There are two ways to apply for the renewal of a registered trademark:

(1) Entrust a trademark agency to file with the Trademark Office.

(2) The applicant goes directly to the trademark registration hall of the Trademark Office.

The period of validity of a registered trademark is 10 year. Where it is necessary to continue to use a registered trademark after its expiration, it shall apply for renewal of registration within 02 months before the expiration; Failing to apply within this time limit, a grace period of 6 months may be granted. If no application is filed within the grace period, its registered trademark shall be cancelled. After examining the application for trademark renewal registration, the Trademark Office will issue a trademark renewal certificate and will not issue another trademark registration certificate. The original Trademark Registration Certificate will be used together with the Trademark Renewal Certificate.

Legal basis: Trademark Law of People's Republic of China (PRC).

Article 3 Trademarks approved for registration by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities, so as to show the membership of users in the organization.

The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.

Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.

Article 9 A trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

Trademark registrants have the right to indicate "registered trademarks" or registration marks.