Jinwei Beer Co., Ltd. has made a lot of efforts in naming, which is really well-intentioned. What brand of beer to produce has become the focus of people's attention for a while. At that time, General Manager Yuan Youjian said such heroic words: "Since we produce beer, we must produce good beer, and we must create famous brands to produce high-starting and high-quality beer in China at present. We will enter the international market in the future, and let the world know that China also has famous brand beer, and it also has a famous name. ". After several deliberations, we finally named it "Jinwei", which has rich brand connotations in Chinese, English and dialect. For example, the Chinese name "Jinwei" stands for "wealth and good luck" and "Wei" stands for "strength and success", which exactly reflects a good corporate image. The English name is "KING WAY" and Chinese means "road to kings". It shows the lofty ambition and bright vision of Jinwei Beer Co., Ltd., and at the same time, this auspicious meaning is also a deep blessing to consumers. It is precisely because of its rich and profound brand connotation that the cultural atmosphere will have a strong attraction, closeness and identity to consumers, enhance consumers' loyalty to the brand, and stimulate consumers' preference and consumption tendency for Jinwei Beer, which makes Jinwei Beer famous and famous everywhere.

is designed by the first letter "k" of the English name of kingway. The design of the letter "K" is subtly changed to give it a full sense of humanity, which is simple and easy to remember, and fully highlights the vitality and vigor of Jinwei people striding forward. Red indicates that the enterprise is forging ahead and sprinting towards the top of the prosperous victory, fully demonstrating the enterprise concept of unity, forge ahead and upward.

The design of Chinese and English names completely abandons the original weak and difficult-to-recognize font characteristics and adopts rough, concise and clear fonts. The organic combination of the two forms a complete symbol of the enterprise, and the whole symbol has great visual impact in terms of color, composition and font. As a beer enterprise in the frontier city of China's economic development, the modern enterprise spirit of people-oriented, bold innovation and international integration has also been fully demonstrated.