Moncler trademark of Mengkou consists of initials M and Moncler, which represent French Gaul rooster. Moncler's name comes from the abbreviation of the small town Monestier de Clermont.

Moncler is a clothing brand that started with professional outdoor sports equipment. Its products are mainly down jackets, and it has become the leading international top brand in the outdoor down jacket industry.

Moncler brand is divided into two show brands: MonclerGammeRouge and MonclerGammeBleu.

Extended data:

Moncler selects four pieces of the best goose down from Hungary or France (that is, the first-class down from the neck to the chest and abdomen), and because the output of goose down itself is much lower than that of duck down (goose down output: 1 season/year, duck down output: 3 seasons/year), it determines that the raw material selection cost of Moncler is very high.

Things are rare, because the fluff from the neck down to the chest and abdomen is often immersed in water, so it has a certain degree of waterproof, and because this part of the feather stems are few and soft, with high bulkiness and small converted volume, its cold-resistant and warm-keeping ability is also the best in the whole body hair. Such a high-quality material can make Moncler's down jacket warm up to 85% and extremely thin.