What are the valuation methods for trademark sales? As a stepping stone for an enterprise to open up the market, a trademark is an intangible asset of the enterprise. There is no fixed determination of the value of a trademark. According to the different usage of trademarks, we can divide trademarks into "new trademarks" and "old trademarks". The so-called "old trademarks" refer to trademarks that have been used, rather than trademarks that were applied for earlier. So what are the valuation methods for trademark sales? Let’s learn about intellectual property together! Trademark sales value evaluation methods: 1. Current market price method: Through market research, select one or several trademarks that are the same or similar to the trademark being evaluated as comparison objects, analyze the transaction prices and trading conditions of the comparison objects, make comparisons and adjustments, and estimate Methods for assessing the value of a trademark. The main considerations for trademarks include: modifications to the trademark’s regionality, expansion potential, utilization potential, etc.; modifications to product recognition and relative profitability; modifications to trading time; modifications to individual transaction factors. 2. Replacement cost method: A method that uses the cost of re-producing and developing a trademark of the same value as the value of a trademark under existing market conditions and technical conditions. The investment required to develop a trademark of equal value serves as a method of assessing the value of trademark rights. 3. The present value of income method: mainly focuses on future income, that is, treating the trademark right as an asset that can earn income, rather than simply considering the external value of the trademark itself. The above is the relevant content brought to you by Intellectual Property Rights "What are the valuation methods for trademark sales?" If a company or individual does not know much about trademarks, they are likely to encounter various risks, which will eventually lead to consequences such as the inability to transfer the trademark. It is suggested here that it is best to entrust a trademark agency to handle the matter, which can help avoid the risk of trademark transfer and save time, effort and worry in handling the trademark. Which platform is good for trademark sale? Trademark sale process. Trademark sale