The revitalization of rural revitalization industries is the key. Rural industries include traditional industries, modern industries, specialty industries, and business services. With the acceleration of the "global village", the emergence of high technology, economic leaps, cultural integration, and the decline of Engel's coefficient, most traditional industries will be completely overturned or replaced by modern industries, and modern industries will become the main players in the market. How to base on local characteristic resources, realize the organic integration of traditional industries and modern industries, optimize the industrial layout, improve the interest connection mechanism, mobilize the enthusiasm of the people, and promote the development and growth of rural industries? This is a topic that governments at all levels and people with lofty ideals in society need to think deeply about.

1. Characteristic industries are an important growth pole for rural revitalization

The National Rural Industry Development Plan (2020-2025) proposes: Characteristic industries are an important part of rural industries and must be discovered in the original Based on the local characteristic products, the construction of characteristic industrial bases, the creation of characteristic industrial clusters, and the creation of Xiangxiang characteristic brands, we will further tap regional characteristic resources, develop products of special regions, special varieties, etc., and win the market with characteristics and quality.

Regional governments must make overall plans to extend the characteristic industrial chain through production, processing and circulation, gather resources and concentrate strength, and highlight beads forming lines, blocks forming belts, and clusters forming chains. In accordance with the requirements of "standard procurement, non-standard creation, and full implementation of standards", we will build a characteristic industry cluster with distinctive features, moderate scale, and strong driving force, guide farmers to build family factories, handicraft workshops, and rural workshops, and develop specialty foods, National characteristics, carry forward characteristic culture, enhance humanistic values, explore cultural values ??such as folk customs, historical legends and folk dramas, create a number of well-known brands with rural characteristics, and expand market influence. Nine aspects that should be paid attention to when developing characteristic industries:

1. Based on resource endowment. Resource endowments are formed by geographical environment, history and culture. For example, the rainy and humid climate in Hunan, Sichuan and other regions has made people develop the habit of eating chili peppers, forming an industry for planting and processing chili peppers. The ethnic minorities living alone in the mountains have achieved national medicine and The Chinese herbal medicine industry and the cold climate in Northeast China have created the sauerkraut industry. Only characteristic industries based on resource endowments can flourish, otherwise they will only be short-lived;

2. Take rural culture as the foundation. As the saying goes, "Ten miles have different pronunciations, and hundreds of miles have different customs." Rural specialty industries must be organically integrated with rural culture in order to enhance the connotation of specialty industries and attract people's attention. For example, Hunan singer Song Zuying became famous with the folk song "Hot Girl" back then. This is a typical case;

3. Relying on industrial development. Rural characteristic industries must form industrial scale and clusters, otherwise they can only entertain themselves. For example, Shaxian snacks have become industrialized and large-scale. There are more than 13,000 households and nearly 50,000 people operating "Shaxian snacks" out there, with an annual income of nearly 500 million yuan. "Shaxian snacks" have become an important force in rural revitalization;

4. Supported by technological innovation. The development of rural characteristic industries is a manifestation of the wisdom of the working people. Today, with the rapid integration and development of scientific and technological information, rural characteristic industries must keep pace with the times and integrate modern science and technology into the development of characteristic industries, such as the quantitative analysis of specialty foods and nutritional and health products. Additives, safety performance protection of handicrafts, etc.;

5. Target market demand. "Speciality" is the golden key to market acceptance. To develop rural characteristic industries, we must retain and pay attention to "specialness" in the process of original historical or new research and development characteristics, otherwise this characteristic industry will have no development value;

6. Enhance influence with brand. Brands are the foundation for the development of rural specialty industries and their refinement, strength and expansion. In today's world of information without borders, creative planning of a rural industry brand system that keeps pace with the times is an important link in the development of rural specialty industries;

7. Ensure service with standards. Standards are the identity certificate of society, industry, and products. Rural specialty industries may be a vague concept in the initial development stage, but in the later stage, various standards must be scientifically improved to ensure various services with standards and win market trust;

8. Protect intellectual property rights. Intellectual property rights include trademarks, geographical protection, public welfare protection, etc. The scientific and technological content of rural characteristic industries is not high and can be easily imitated. The protection of intellectual property rights must be improved;

.9. Seek development with government support. Rural characteristic industries are industries with significant regional characteristics and are led by local governments. They involve a wide range of industries, including politics, religion, etc., so they must seek government support for development.

2. The intensive processing of agricultural products and the integration of tertiary industries will be the leading role

Local governments should guide and encourage new agricultural business (service) entities, gather resource elements, focus on key industries, and strengthen innovation leadership , highlight the clustering into chains, extend the industrial chain, create a supply chain, enhance the value chain, improve the benefit chain, promote the primary and secondary industries through the intensive processing of agricultural products, cultivate new development momentum, comprehensively promote the integration of the three industries, and enhance the economic benefits of rural industries .

1. Strengthen innovation leadership, increase added value, and extend the industrial chain. Science and technology are the primary productive forces. It is necessary to target specific resource endowments such as rural geographical characteristics and climate, cooperate with scientific research institutions, explore the content of various elements in the local breeding industry, develop according to market demand, extend the industrial chain, increase the added value of intensive processing, and enhance economic benefits. For example, through intensive processing of soybeans, edible oil, tofu, soy protein, lecithin, soy oligosaccharides, etc. are extracted, and the value is increased several times;

2. Start from the source, ensure product quality, and improve the value chain. Quality is the life of a product. Planting and breeding are the foundation of rural industries. We must start from the source to ensure product quality, reduce or eliminate the use of chemical fertilizers and pesticides, standardize planting and processing, forward-looking technological innovation, and provide meticulous after-sales services. For example, the Beijing Blue Sky Green City Ecological Agriculture Demonstration Base uses the superconducting micro-quantum entropy cyclone of Mr. Qu Yuzhi, the father of world-famous superconductors, as scientific and technological support to change the malicious genetic modification of crops, restore the original nature of crops, and improve yields and product quality. Although the products The sales price is higher than the market, but the supply is still in short supply;

3. The integration of three industries in regional pillar or national pillar industries. Industrialized large-scale group enterprises led by the government or large enterprise groups are national security centers and leading industries that guide and promote the entire economy. They focus on industrial stimulation, output value, profits, and employment. They are the most important for national and local finances. The source of revenue accounts for at least 5% of local GDP and fiscal revenue, requiring huge capital investment, industrial support, and regional coordinated policies. For example, Shuanghui Group's pig industry covers pig breeding, base construction, agricultural planting, feed processing, pig slaughtering, food processing, biopharmaceuticals, packaging production, etc., covering 18 provinces, with an annual slaughter of 13 million pigs and an annual income of 7 million. billion, it is the national pig industry and the pillar industry of Luohe regional economy;

4. Integration of three industries in cooperation with key enterprise groups. National, provincial, municipal, and county leading agricultural industrialization enterprises, large pharmaceutical, food, and biological enterprises are the main force in the intensive processing of agricultural, forestry, and animal husbandry products and the integration of the three industries. Through grafting and cooperation with them, we can effectively promote the development of rural industries and increase the added value of agricultural products. ;

5. Regional consumption-protective processing and integration of three industries. Although it is now globalization, marketization, and branding, local governments, through scientific meso- and micro-level market regulation, encourage and support small and micro enterprises to produce and operate products with low market thresholds and low technological content, mainly for local sales. , which can effectively promote the development of regional industries. Such as cooked food processing, mineral water and other industries in some qualified areas;

6. Grading and primary processing of agricultural, forestry and animal husbandry products and integration of the three industries. The processing of primary agricultural products is a key link for farmers to survive, promote marketing and enhance basic value. Governments at all levels should strongly encourage farmers to grade and initially process agricultural, forestry and animal husbandry products. Generally, the value can be increased by more than 50% through preliminary processing, such as in Northeast China. The grading and preliminary processing of frozen corn, Yunnan Panax notoginseng powder, and Xinjiang walnuts are typical examples;

3. New rural cooperative residential care will become the main force in rural revitalization

Active response With the aging of the population, promoting the integration of medical and nursing care and accelerating the development of the elderly industry are my country's basic national policies. As of the end of 2021, my country's 267 million elderly population aged 60 and above include 173 million urban elderly, and the elderly's bank deposits account for more than 60%. The consumption power of the elderly is very strong. It is expected to be 11.36 trillion yuan in 2025, 26.81 trillion yuan in 2035, and 61.26 trillion yuan in 2050, which contains huge business opportunities.

405060 Retired urban elderly, especially veteran cadres and intellectuals, have lived in the city for decades and are tired of the noisy and indifferent life in the city. They hope to often live in rural areas across the country after retirement. , while relaxing your mind, you can appreciate the great rivers and mountains of the motherland, and use the idle houses, fertile farmland, and green mountains and rivers in the countryside to form professional rural elderly care cooperatives and carry out rural cooperative elderly care, which has broad market prospects.

1. Pastoral complex elderly care. It is a comprehensive rural development model that integrates modern agriculture, leisure tourism, and pastoral communities. In the process of pastoral complex construction, scientific integration into urban residential elderly care projects can have the effect of solving the employment problem of urban and rural labor force and increasing income;

2. Elderly care in forest farms and forest tourist attractions. Currently, there are nearly 10,000 forest farms and forest tourist attractions in our country. Due to the relocation of forest farms to nearby villages and towns, a large number of forest farm houses and factories are idle. Through reasonable planning and development, attracting urban elderly people to forest farms and forest scenic spots for retirement is an important step in rural revitalization. Means;

3. Idle rural properties for retirement. Due to urbanization and the process of withdrawing from villages and merging villages, many rural schools, village committees and other assets have been left idle. Through villagers' leasing, contracting and other measures, they can be used for the elderly in the city to live and provide for their elderly, and organically integrated with agricultural production, which is a good way to increase rural collective income. ;

4. Villagers idle their homes for retirement. Due to the migration of rural labor force to work or live in cities, a large number of houses in rural areas have been left idle. By establishing rural elderly care professional cooperatives and implementing legalization, threshold and standardized management, villagers can be greatly improved.

4. Rural Recreational Tourism (B&B) Development and Operation Strategy

As of 2021, my country’s urbanization rate is 64.7%, that is, 920 million urban people live in about 10% of the land, 4.9 Hundreds of millions of people live in 90% of the country. The countryside has “mountains, rivers, forests, fields, grass, lakes, seas, sand, ice, snow, animals, plants, sunshine and air”, which are rare luxuries for cities. The "National Rural Industry Development Plan (2020-2025)" proposes that rural leisure tourism will reach 3.2 billion people and revenue of 1.2 trillion yuan in 2022, and will reach 4 billion people and 1.6 trillion yuan in revenue in 2025. With the per capita annual rural tourism in countries such as Europe, the United States, Japan and South Korea ranging from 6 to 12 times, my country will reach 8 to 16 billion tourists, with an income of more than 3.5 to 7 trillion yuan. Rural leisure tourism will become the main force in rural revitalization and the integration of the three industries.

1. Explore the characteristics of rural tourism and create unique and popular products. Leisure tourism is a behavior that satisfies people's vacation, curiosity and expands their horizons. Rural leisure tourism must first explore the unique culture, industry and other characteristics of the countryside, such as ethnic minority customs, religious culture, special catering, etc., and carry out differentiated creativity to find out the highlights, and then carry out effective promotion;

2. Improve rural infrastructure and implement sincere rural services. Infrastructure, B&Bs and catering are the cornerstones of rural leisure tourism, and sincere local services are the wings of rural leisure tourism. On the basis of meeting statutory tourism service standards, folk custom services, such as local accents, clothing, etiquette, customs, etc., must be promoted to the maximum extent.

Taiwan's Taomi Village's "Shaking Memories" and "Situational Consumption" have 29 species of native Taiwanese frogs and 56 species of dragonflies. Through the exploration of frog and dragonfly culture, referred to as paper churches and artificial lakes, tourists can enjoy the You can experience simulated earthquake scenes on board the boat, and the boat is named "Shaking Memory". "Situational consumption" creates a large number of wonders, landscapes and themes. On weekends and holidays, Taomi Village receives nearly 1,500 tourists a day, with ticket revenue of more than 2 million yuan;

3. Realize the integration of cultural tourism and industry, and enhance the comprehensive value of rural resources. The marketing of gifts and specialty products is one of the main incomes of the tourism industry. It is necessary to highly integrate the original, primary, intensive processing, specialty catering, clothing, etc. of local specialty industries with the tourism and leisure industry, increase the content of tourism services, and establish an image ambassador for rural tourism. Play the role of word-of-mouth and marketing to enhance the comprehensive benefits of leisure tourism;

4. Innovate systems and mechanisms to protect the basic interests of villagers. The backbone of rural leisure tourism is villagers. When introducing industrial and commercial capital and trusteeship enterprises, it is necessary to innovate institutional mechanisms to ensure the participation of local farmers. That is, rural collectives and villagers invest in land, resources, intellectual property rights, labor services, etc., and at the same time Some projects with obvious local characteristics should be run by local residents as much as possible to pool resources from all parties and promote industrial development;

5. Promote ecological environmental protection and ensure sustainable development. The ecological environment focuses on rural recreation and tourism. When planning, development and design, environmental protection must be given priority, and the environment must not be sacrificed for benefits to ensure the sustainable development of rural revitalization and environmental protection.

Ten experiences from Yuanjia Village in Shaanxi: Take the branch as the core and farmers as the main body; seek development through innovation and promote harmony through people's enjoyment; adjust income distribution to achieve common prosperity for all people; use the countryside Tourism is the breakthrough point to create a platform for farmers to start businesses; the establishment of joint-stock cooperatives is the starting point to achieve three changes; tourism is used to create a brand, and the third industry is used to promote the primary industry and the second industry is promoted to achieve the integrated development of the three industries; the villagers are cultivated into business entities, so that Villagers become bosses and shareholders, every family has a business, and everyone can make money; step by step, upgrade step by step, from less to more, from small to large, from weak to strong, from one yuan to multiple, from low-end to mid-to-high-end; build a platform , gather resources, face the whole country, and win-win cooperation; pay attention to spiritual civilization, strengthen ideological education, carry forward fine traditions, and honest rural customs.

5. Rural Revitalization Industrial Chain Integration and Cluster Development

Domestic and foreign development practices have proven that the implementation of industrial chain integration and cluster development is the best way for the industry to obtain the best economic benefits. However, it requires strong resource integration, policy support, capital investment, creative planning, base construction, marketing, etc.

1. Participate in the development of industrial clusters with government investment and industrial and commercial capital. For key rural industries in provinces, cities (prefectures), and counties (urban areas), governments at all levels must, based on industrial layout and scientific division of labor, adopt government investment or attract central enterprises, state-owned enterprises, foreign capital, and backbone industrial and commercial capital to participate in industrial chain integration and cluster development. Promote the development of rural industries through scale and intensification. For example, large agricultural and animal husbandry enterprises such as Beidahuang, Xinjiang Agricultural Reclamation, Hainan Agricultural Reclamation, and Inner Mongolia Agricultural Reclamation have stimulated the local economy;

2. Promote cross-regional government cooperation and form mixed-ownership enterprise groups. For rural industries that are difficult to be introduced by provinces, cities (prefectures), and counties (urban areas) as a whole, horizontal cooperation between relevant governments will be adopted, and industrial and commercial capital and farmers will be attracted to invest in them. The relevant governments will agree on corresponding responsibilities and rights, and jointly Provide supportive policies to create cross-regional industrial chain integration and cluster development;

3. Support small and micro enterprises with development prospects and cultivate rural entrepreneurs. Governments at all levels should select entrepreneurs who understand business, are good at management, and have promising prospects for key training, and provide comprehensive and overlapping support policies to encourage them to become more sophisticated, bigger, and stronger, and promote the development of regional industrial chains and clusters.

Source:? Internet? Editor:? Jinshi

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