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What positive role can brands and trademarks play in marketing?

Hello!

Brand plays a very important role in marketing:

1. Only with a trademark can we distinguish the producer of goods or the provider of services, allowing consumers to recognize the brand for consumption;

1. A good trademark can improve your competitiveness in the market and help you promote your products;

3. A trademark is an intangible asset that will change with the use of the owner. and publicity, continue to increase in value, and can be used for mortgage, transfer, inheritance, etc. to make intangible assets tangible;,,, in short, there are many benefits