China. Giordano was established in 1981 and listed in Hong Kong in June 1991. Giordano International Co., Ltd. is a holding company. In August 1992, Giordano entered the mainland market, creating the first casual wear retail chain store in China.

The company's products have been recognized as China's Quality and Integrity Enterprise by the State Administration of Quality and Technical Supervision. The group's retail markets cover more than 30 countries and regions around the world, including Greater China, South Korea, Southeast Asia, the Philippines, Singapore, India, Canada, Australia, and the Middle East.

Extended information

According to its recently released first-half performance report in September 2015, sales increased slightly by 2%, or 5% based on fixed exchange rates. While closing its directly operated stores, Giordano is also increasing the number of franchise stores. In 2014, Giordano closed 190 stores, with net profit falling sharply by 38% and sales falling by 9% compared with the same period last year. In contrast, although its various performance indicators only increased slightly in the first half of this year, it has begun to improve compared with the sharp decline last year.

The financial report shows that in the first half of the year, Giordano's sales increased by 5% to HK$2.736 billion, and the profit attributable to the company's shareholders increased by 20% to HK$208 million from the same period last year. Gross profit was the same as the same period last year, and gross profit margin decreased by 1.4% compared with last year.

In terms of stores, the total number of Giordano stores decreased by 33 in the first half of the year, from 961 to 928. The net number of closed stores was 37 self-operated stores, most of which were loss-making stores. Four franchise stores were added, and there are now 493 stores. Same-store sales increased by 11%. Sales in mainland China fell by 1% year-on-year, with other countries in the Asia-Pacific region becoming the driving force for growth.

People's Daily Online - Giordano's transformation has achieved initial results, performance indicators increased slightly in the first half of the year

Baidu Encyclopedia - Giordano