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Why is Fila’s trademark black?

The black color is to better highlight the brand name.

The century-old sports fashion brand FILA was founded in the small town of Biella, Italy in 1911. It is a textile and knitting clothing brand founded by the FILA brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

The perfect design and elegant lines demonstrate the artistic thinking of sports; exquisite craftsmanship and unique fabrics represent the brand’s fashion model and highlight FILA’s positive life attitude and elegant style. Movement Art.

This letter f is very creative, using beautiful and plump geometric patterns, with a strong sense of artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark. Development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business.