Wuhan, Fujian, Shanghai and other cities.
HiTea, the founder of new tea drinks, is headquartered in Shenzhen, Guangdong. In 2012, HEYTEA originated in an alley called Jiangbianli in Jiangmen, Guangdong Province. It opened a new era of tea drinking with a cup of original cheese tea. HEYTEA's original name was ROYALTEA. Due to the inability to register a trademark, it was fully upgraded to the registered brand "HEYTEA" in 2015.
As a young, technological and international new Chinese tea chain brand, HeyTea integrates Chinese cultural traditions and creative innovation, focusing on presenting high-quality tea aromas from all over the world, opening a new style Tea drinking trend. As of November 2020, Heytea has more than 660 stores in more than 55 cities in mainland China, Hong Kong, and Singapore.
Under the trend of the Internet, Heytea actively promotes digital construction, uses information platforms to reach more consumers, realizes the integration of ordering, picking up tea and take-out, and combines offline stores to create rich consumer service scenarios , opening up the digital era of the traditional tea industry.
Since the independent development of the mini program Heytea GO in 2018, it has accumulated more than 30 million online members, 80% of whom are born in the 1990s, and online orders account for more than 80% of the total orders.