Hongta Mountain is named after the White Pagoda built in the Yuan Dynasty standing on the top of the mountain. The original name of Hongta Mountain is the White Pagoda. It is located on Wenbi Mountain about two kilometers southeast of Yuxi City, Yunnan Province.
Hongta Mountain was first built in the Yuan Dynasty and rebuilt in the 19th year of Daoguang (1839 AD) in the Qing Dynasty. In 1958, the White Tower was painted red and renamed "Hongta Mountain", and its scenery was replaced by "Red Tower Dawn".
The tower body is built with bluestone supports and filled with soil. It is a solid eight-level tower with dense eaves structure. The tower is 35 meters high and shrinks upwards in a loft style. There is a Buddhist niche on the fifth, sixth and seventh levels on the west side. Each niche has a bronze Buddha statue inside.
Extended information
Hongta Mountain can be divided into "Big Hongta Mountain" and "Little Hongta Mountain". The famous cigarettes produced by Yuxi Cigarette Factory are named after Hongta Mountain. The newly established Hongta Group, which is a cross-industry and cross-regional company with the cigarette industry as its main body, is also registered under the name Hongta. In 1998, the national famous brand evaluated its value at 38.6 billion yuan, ranking first in the country. Bit. In September 1984, it was listed as a municipal key cultural relic.
In September 2005, the "Hongtashan" brand once again won the title of "Chinese Famous Brand"; in July 2006, the "Hongtashan" brand cigarette label was rated as "Top Ten New National Standards" by the National Cigarette Label Design Collection Review Committee Cigarette Label Gold Award".
In September 2006, "Hongtashan" was named one of the "Top Ten Dream Brands of Chinese Tobacco"; in September 2007, the "Hongtashan" brand won the annual award at the Second Asian Brand Festival; in December 2007 , the annual sales volume of the "Hongtashan" brand exceeded the 1 million box mark in one fell swoop, setting a new record high.
On March 18, 2010, the Hongta brand won the honor of "Top 500 Chinese Brands" in the "Top 500 Chinese Brands" held by the World Brand Value Laboratory, with a brand value of 12.133 billion yuan.
Baidu Encyclopedia-Hongta Mountain (Attraction Introduction)
Baidu Encyclopedia-Hongta Mountain (Brand Introduction)