1983, the group signed a technical cooperation contract with Iwatsuka, one of the three largest Japanese rice fruit manufacturers, to jointly develop the rice fruit market in Taiwan Province Province and quickly gain the market leading brand position.
1987, Wangwang trademark applied for trademark registration in the mainland, which was the first case for Taiwanese businessmen to apply for trademark registration in the mainland. Facing the limited resources and the market in Taiwan Province Province, and seizing the opportunity of the mainland's open economy in time, the Group officially expanded the China market on 1992, and the advertisement of Want Want products was broadcast on mainland TV for the first time. The first factory was put into production in Hunan on 1994, which laid a solid foundation for the group to enter the huge consumer market in Chinese mainland.
In order to enhance the company's image, capitalize resources and investment opportunities, and explore sources of funds, Singapore investment holding company-Want Want Holdings Pte Ltd was established on June 1995, and was listed on the primary stock market of Singapore Exchange on May 1996, and changed its name to Want Want Holdings Pte Ltd. ..
Over the years, the Group has been deeply loved and supported by the general public. In order to give back to the society, the group actively participates in various public welfare undertakings. So far, Want Want Foundation has been established in China and Singapore, Want Want Culture Foundation and Taipei Zhao Shi Welfare Foundation have been established in Taiwan Province Province, all of which provide various assistance and support for the elderly, the poor and the unfortunate.
Miguo business division
Mi Long in the world-this is the first intuitive impression of the Ministry emblem.
Circle-symbolizes the whole earth. A golden dragon with its head held high, a vigorous and powerful rice word, exists in the world. The round shape is also the shape of Wangwang ice cream, which is the signature product of Miguo Division. The whole golden dragon and the word rice spread in the circle, symbolizing that the access of the United States extends in all directions and penetrates into every corner of the world. No matter where you go in the world, you can eat Wangwang's products in the future.
The green outer ring is the pale green mother earth, which is pregnant with everything and infinite hope. Golden Mi Long-Gold is the raw material of rice fruit-the color of rice symbolizes the joy of harvest. This totem-shaped dragon painted with gold seems to have just emerged from a deep pool, full of pride and heroic spirit. It seems to carry a thousand pounds, break through the clouds and go straight to loneliness. In other words, it seems that you are being baptized by the sun and are not surprised by honor or disgrace. This golden dragon represents the determination and fighting spirit of all my colleagues in the sales department of the United States to face difficulties and strive for Mi Long's ultimate goal of going global.
The red "Miguo" is the boiling blood of everyone in the Miguo Division and the sincerity of being loyal to the collective. This is the flame, the last ray of light and heat that we burn for Mi Long's goal in the world. This is a banner that guides us to forge ahead towards a better tomorrow for the Group.
Looking at the Ministry emblem, we will feel refreshed and full of confidence, as if we could hear Mi Long chanting in his ear: The sky is boundless, Mi Long is amazing and ambitious, and the storm is its true colors. I will dominate the next nine days. Its sonorous voice is heard every word, and bursts of lofty sentiments are inspiring. Seeing the department emblem is like seeing the branch of the United States. It symbolizes our unity, our strength and our determination, and symbolizes the direction and bright future of the branch of the United States.