Anta’s sales volume on Double Eleven is higher than that of Nike. I think the reasons behind it are as follows: 1. Anta’s great discounts on Double Eleven

Every year on Double Eleven, merchants When trying to increase sales, many merchants will cut prices in order to achieve good results, and Anta and Nike are no exception.

The only difference is that during Double Eleven, Anta offers much greater discounts than Nike, so it only breaks through during Double Eleven, and its sales are much higher than Nike's sales. .

In other words, Anta's price is more advantageous than Nike, so consumers may choose Anta more when choosing, instead of buying one pair of Nikes for the price of two pairs of Anta shoes. 2. The quality of domestic products has improved

There was Hongxing Erke before, and Anta Sports after. In recent years, some of our country's independent sportswear brands, such as Anta, Li Ning, Hongxing Erke, Xtep, Guirenniao and other companies, have done very well. They not only invest a lot of money in design, but also pay more attention to quality control. This means that, under the same conditions, everyone will choose more cost-effective domestic products.

Of course, buying ANTA products also includes some patriotic feelings. Because our country is often hit by some foreign companies, national patriotism is high. In order to support the development of domestic enterprises, many consumers will first choose domestic sports brands such as Anta when making purchases. 3. Nike’s products are priced too high

Many of Nike’s products are currently priced too high. A pair of shoes can easily cost thousands of dollars, which is very impractical for most people. Buying shoes has begun to turn into buying brands, but the quality of the shoes themselves is getting worse and worse.

And many of Nike's current products come from OEMs in India, Vietnam and other countries. Their technical control is not very strict, and the shoes will peel off and peel off. This has also led many consumers to believe that the quality of Nike has declined and is even inferior to domestic products. Therefore, in the product selection process, they will give priority to purchasing domestic sportswear.

The above are some of my opinions. If you agree, please like and support!