(1) Case background

Fusong County is located in the southeast of Jilin Province and at the northwest foot of Changbai Mountain. It is the source of the Songhua River and an important forestry base in the country. It has 100,000 hectares of Changbai Mountain national forest. It has a forest coverage rate of 87.6%, rich natural resources, and a good ecological environment. "21 Degrees of Summer", "Forest City", "Ice and Snow Sports Paradise", etc. are all its unique ecological product business cards. As a national key ecological functional area, Fusong County has a land area of ??6,159 square kilometers, 94.1% of which belongs to prohibited development areas and restricted development areas. Faced with the two major tasks of ensuring national ecological security and regional economic development, Fusong County has focused on ecological environmental protection on the one hand, making "lucid waters and green mountains" bigger and better, and improved the supply capacity of high-quality ecological products; on the other hand, it has focused on the development of ecological industries and developed according to local conditions. The three major green industries of mineral water, ginseng, and tourism promote the realization of the value of ecological products and the improvement of benefits, and continuously transform "green waters and green mountains" and "ice and snow" into "gold and silver mountains", creating an ecological priority unique to the Changbai Mountain area. , the road to green development.

(2) Specific practices

First, strengthen the protection and restoration of natural ecosystems and enhance the supply capacity of ecological products. Strengthen the protection and management of ecological red lines, scientifically prepare land and space planning, include ecologically sensitive areas, drinking water sources, etc. into ecological protection red lines, increase ecological protection, monitoring, and management and control efforts to ensure that ecological functions are not reduced, area is not reduced, and properties are not reduced. Change. Comprehensively implement the negative list for industrial access, compile the "Fusong County National Main Functional Zone Industrial Access Negative List", eliminate and close industries that affect the ecological environment, vigorously develop industries that are compatible with the main functions, and form a "comprehensive protection, The spatial structure of "orderly development". Implement the "forest chief system" and natural forest protection projects, establish a three-level forest chief responsibility system at the county, township, and village levels, severely crack down on deforestation, reclamation, and occupation of forest land, and establish ecological public welfare forests, drinking water source conservation forests, etc. The three-dimensional management and protection network has formed a working mechanism in which "people watch the mountains, manage the forests, and bear responsibilities"; actively promote afforestation, with 32,300 acres of afforestation completed and 19,700 acres of forest tended during the "13th Five-Year Plan" period. Strictly protect water resources and water sources. Based on a clear understanding of water resources, strictly implement the planned management of total water withdrawals; use drones, daily patrols and other means to strengthen regular patrols of key areas and key water sources. Promote ecological protection and restoration, carry out integrated protection and restoration of mountains, rivers, forests, farmlands and lakes, and fight against air, water, and soil pollution. During the "13th Five-Year Plan" period, two Chinese Merganser sanctuaries and one wetland park were established to polish the "green water" "Green Mountain" background to improve the supply capacity of ecological products.

The second is to create an excellent “mineral water brand”. Fusong County is rich in natural mineral water resources, with 45 proven water sources, and is known as one of the richest natural and high-quality mineral water sources in the world. Relying on its unique resource advantages, Fusong County has built a green beverage industry cluster focusing on mineral water through water source protection, industrial agglomeration, and brand excellence to promote the realization of the value of water ecological products. "Protect water sources" and promote the sustainable development of the mineral water industry. The 370.18-square-kilometer Fusong Drinking Water Reserve of natural mineral water in Changbai Mountain, Jilin was established, and the "Fusong Mineral Water Management Bureau" was specially established to standardize the protection and management of mineral water resources in the county; it formulated a plan for the protection, development and utilization of mineral water sources, Implement hierarchical protection of key water sources and regularly monitor mineral water quality, water temperature, flow, etc. to protect good resources from pollution and damage. "Gather industries" to create a mineral water resources industry cluster. The government has set up special subsidy funds to guide enterprises to focus on market demand, strengthen new product development and technological innovation, and form independent intellectual property rights; it has promoted the construction of four mineral water industrial parks, successively cultivated local enterprises such as Quanyangquan Mineral Water, and introduced farmers Domestic leading enterprises such as Shanquan have gathered together to form a large number of mineral water and beverage production and processing enterprises, promoting the transformation of resource advantages into industrial advantages and large-scale development advantages. "Build a brand" and enhance the comprehensive value of ecological products.

Based on Quanyangquan Beverage Co., Ltd.'s permission to use the "Jilin Changbai Mountain Natural Mineral Water Geographical Indication Product", we will create brands such as Quanyangquan Beverage, as well as many well-known trademarks such as Linhai Xueyuan and Canyon Spring, and establish quality control and brand management of mineral water products. system to establish Fusong's "green mineral water" brand; organize or sponsor large-scale domestic and foreign exhibitions and summit forums through naming and other methods to enhance the added value of mineral water products and corporate competitiveness.

The third is to strengthen the "ginseng industry." Fusong County has a history of more than 1,500 years of wild ginseng excavation and more than 450 years of artificial cultivation. While exerting the brand effect of ginseng, Fusong County focuses on making breakthroughs in four aspects: "innovation, standards, extension, and platform" to promote ecological Product value realization. Innovate ginseng planting methods to lock in green ecology. In order to solve the problem of the traditional method of clearing and planting ginseng that destroys the ecological balance, in accordance with the idea of ??"controlling clearing and planting ginseng, promoting ginseng planting on non-forest land and guiding the planting of ginseng under the forest", the "Fusong Forest Ginseng Standard" and other series were formed. Scientific and technological achievements have solved technical problems such as planting ginseng on non-forest land and implemented green transformation of the ginseng industry. At present, the non-forest ginseng planting area in the county accounts for 93.88% of the total ginseng planting area, and the remaining area of ??ginseng under forest reaches 18,700 hectares. Promote standardized production and improve product quality. 12 "Fusong Ginseng" standards including the ""Fusong Ginseng" Processing Technical Regulations" have been formulated to achieve standardized management of ginseng production, processing, warehousing, circulation and other aspects; Fusong "Digital Ginseng" traceability system and ginseng standardization have been developed The construction of a chemical demonstration zone has comprehensively promoted Internet of Things monitoring and chemical pesticide and fertilizer reduction technologies. The county's standardized planting area of ??ginseng has reached more than 85%, and ginseng high-quality and safe medication has reached 100%. Extend the industrial chain and create high-quality brands. In terms of market products, more than 500 kinds of intensively processed products in five series of ginseng beverages, health care products, cosmetics, medicines and foods have been developed, forming a complete industrial chain; in terms of market brands, the county has "Fusong Ginseng" and "Fusong Linxiashan". There are 2 national geographical indication certification trademarks such as "Ginseng", 18 Jilin Province famous trademarks such as "Heshantang", and 3 Jilin Province famous brand products such as ginseng rice, which has initially formed a development pattern of industrial intensification and branding. Create a trading platform to achieve economies of scale. We have built and cultivated the largest and most comprehensive Wanliang Changbai Mountain Ginseng Trading Market in the country, covering transactions such as fresh ginseng, dried ginseng, ginseng production materials, ginseng seeds, ginseng auctions, warehousing and logistics, etc., forming a nationwide trading and trading platform for ginseng and related products. The settlement, logistics, and warehousing distribution center not only reduces the investment costs of ginseng farmers, but also promotes the development of related industries.

The fourth is to write "travel articles" well. Relying on natural endowments such as forests, mineral springs, hot springs, and powdery snow, we will expand and strengthen the eco-tourism industry and transform "invisible and intangible" high-quality ecological products into "visible and tangible" real gold and silver. Focusing on the theme of summer vacation, we actively develop special tourism. Established a "three-action" superposition model of "scenic spots drive resource-driven integration and pull", and developed a series of products such as forest ecological tourism, rural leisure tourism, and health and wellness tourism, as well as the Changbai Mountain Road, Songhua River Road, and Ginseng Road. The theme routes have formed a characteristic tourism pattern of "four in one" of scenic spots, famous cities, famous towns and famous products. Relying on volcanic hot spring resources to enrich ice and snow cultural tourism. Combining the unique volcanic hot spring resources and ice and snow resources, with the goal of "ice and snow sports, ice and snow entertainment, and ice and snow culture", a series of tourism products such as radon spring health care, forest play in the snow, and Changbai Mountain snow appreciation have been developed, forming a "Guan Tianchi, ice and snow play" series of tourism products. Ice and snow, rime viewing, hot spring bathing” ice and snow tourism routes and industrial clusters. Amplify the famous mountain effect of Changbai Mountain and build an international tourist city. Integrate the county's tourism resources, rely on the famous mountain effect of Changbai Mountain, guide social capital to actively participate in the development of the tourism industry and project construction, and gradually form four major high-end and low-end complementary industries such as Changbai Mountain leisure vacation, ice and snow tourism and sports, hot spring health care and rural folk customs. The tourism module realizes "green turns into real gold, white snow turns into silver".

(3) Main results

First, the ecological effect is significant. The quality and stability of Fusong County's natural ecosystems continue to improve, and the supply capacity of high-quality ecological products continues to increase.

The water quality continues to be excellent. The water quality compliance rate of the county's 2 provincial-level assessment sections and 2 centralized drinking water sources above the county level is 100. The surface water environmental quality within the territory has remained above Class II all year round. The ecological functions of the forest are constantly increasing. The county's ecological public welfare forests account for 56% of the forest area, with a total wood storage volume of 85 million cubic meters. It has become the natural Korean pine mother forest base in Jilin Province. The air quality continues to improve. The content of negative oxygen ions in the air is high. The rate of excellent air environment quality exceeds 90% all year round. The ecological environment quality index ranks among the top in the province. The biological population is becoming increasingly rich. During the "Thirteenth Five-Year Plan" period, the county built 4 nature reserves and 3 national forest parks. The habitats of wild animals and plants are effectively protected. There are 2,639 species of wild plants in the county, such as the Chinese Merganser, etc. The number of wild animals under national first-level protection is constantly increasing.

The second is the effective transformation of ecological product value. Through ecological industrialization and industrial ecology, a service industry focusing on tourism, a medical and health industry focusing on ginseng, and a green food industry focusing on mineral drinks have been built. In 2020, the three major industries will account for 20% of the county's GDP. 73, unblocking the channels for realizing the value of ecological products. In terms of mineral water industry, as of October 2021, the output, output value and tax paid of mineral spring drinks in the county were 947,000 tons, 830 million yuan and 150 million yuan respectively, a year-on-year increase of 27.8, 80.2 and 89% respectively. Quanyang Spring won the title of "China's Well-known trademark". In terms of ginseng industry, during the "Thirteenth Five-Year Plan" period, the county's cumulative transaction of fresh ginseng was 249,000 tons, with a transaction volume of 26.02 billion yuan, accounting for more than 80% of the country's sales; the county's ginseng planting industry output value reached 5.365 billion yuan, and the processing industry output value reached 24.8 billion yuan Yuan. In terms of tourism industry, Fusong Changbai Mountain International Tourism Zone has become a national ice and snow sports training base. During the "Thirteenth Five-Year Plan" period, it received more than 4 million tourists and achieved revenue of 9.95 billion yuan. Fusong County was rated as one of the top ten summer resorts in the country. City.

Third, people’s livelihood and well-being have continued to improve. During the "Thirteenth Five-Year Plan" period, the mineral water, ginseng, and tourism industries created 100,000 jobs, broadening the channels for people to increase their income and become rich. The mineral water industry has driven the development of logistics, packaging and other related industries in the county and even surrounding areas, employing more than 5,000 people; the green upgrade of the ginseng industry has led to more than 10,000 people working in understory ginseng cultivation, and the construction of Yiwanliang Town The ginseng product processing base represented by the town has helped 517 people in 292 households in 18 administrative villages in the town get rid of poverty and become rich; the leisure tourism resort base built on the basis of a good ecological environment has helped 209 people in 5 towns including Anmanjiang, Xianrenqiao and Lushuihe get out of poverty and become rich. The development of Hecun's collective economy has allowed farmers to carry the "golden pole" and raise the "money bag", and has embarked on a path of coordinated economic, social and ecological development.