The necessary conditions for the widespread application of chain operations include fast transportation systems and developed information network technology.

1. Chain operation means that multiple stores in the same industry are connected together with a unified store name, a unified logo, a unified operating method and a unified management method, and they purchase goods and distribute them together. Sales is a modern organizational form and management method that enjoys economies of scale in the circulation field.

2. Necessary conditions for chain operation

1. Simple and easy-to-remember trademarks

Generally speaking, successful trademarks have the following characteristics: First, they are simple and easy to remember. , clear, easy to read and easy to remember. The logo is popular and generally accepted; secondly, it is novel, unique, impactful and contemporary. A trademark logo is a creative and distinctive invention that can easily leave a deep impression on consumers and is also easier to register.

2. Strong financial strength

Franchising requires the investment of talent and intelligence, ensuring the correct decision-making of the entire enterprise's development strategy, formulating work specifications such as product planning, procurement, and store marketing, so as to develop and maintain the company's successful position in market competition. This requires sufficient financial support, which is a guarantee of intellectual investment. In addition, if you want to join, you will also need a certain amount of advertising investment to ensure a unified image in the minds of consumers.

3. Good reputation

Goodwill is the intrinsic value of each company's commercial brand and trademark, and is inextricably linked to the popularity and credibility of an enterprise. The greater the intrinsic value of a store's commercial brand, the stronger its commercial radiation. The success rate of commercial chain operation of franchise stores is greater. A company with a good reputation can be easily accepted by local consumers in a newly opened market.

4. Maturity of sales channels

One of the benefits of chain operation is to smooth the circulation field, which is also the main reason why it exists and develops rapidly. If the sales channels of a certain industry are very mature, that is to say, it can achieve good circulation without the intervention of chain companies, then companies that want to gain a share of chain operations will be mentally prepared to lose.