Analysis of Successful Case Studies of College Student Entrepreneurship 4

A college student in Beijing started a business and earned 1.7 million yuan per year

A young man developed a business called "Little Butler" New housekeeping business model. With the new model, this entrepreneur has an annual income of 1.7 million yuan in just one community in Beijing. Facing the surging community economy in our country, "Little Butler" has paved a "Wal-Mart"-style road, and a hidden door to wealth is slowly opening?

Zhang Songjiang, born in 1978 A native of Beijing, he is now the general manager of New Concept Cleaning Service Co., Ltd., whose registered trademark is "Little Butler".

Although people still call his company a "housekeeping company", in Zhang Songjiang's view, his "little housekeeper" has deviated from traditional housekeeping from the beginning. In a very short period of time, the rebellion allowed the "Little Butler" to turn from poverty to huge profits, and thus build a huge business empire structure for the future. For the traditional housekeeping industry, the impact of the successful model of "Little Butler" is likely to be subversive.

A bad start in entrepreneurship

In 1999, Zhang Songjiang graduated from Beijing Union University. When it was time to choose a career, he discovered that the college diploma in his arms was of almost no use. He discussed with three other friends and decided to start a business together.

He saw an advertisement in the newspaper for an American brand cleaning company recruiting franchisees. Four people went to see that company. The inside of the office building can be described as magnificent. After the other party’s professional explanation, they believed that the profit margin in the cleaning market was unparalleled.

So, the four people immediately pooled together a franchise fee of 39,000 yuan and handed it over to the company. Immediately, the other party gave them a two-day cleaning and cleaning training.

They originally thought that it would be like cleaning restaurant signboards, cleaning light boxes, cleaning exterior walls of buildings, cleaning large range hoods, and cleaning central air conditioners? Business opportunities are everywhere. However, when they went to discuss business, they were rejected everywhere and no one used them at all. Two months passed and they didn't find a single customer.

The money initially raised was all spent, so everyone had to raise another 5,000 yuan each. It wasn't until the fourth month that I finally got a "big" customer. This "big" customer is the manager of the office building where they rented. The manager asked them to wash the carpets in the office building. The total area of ??those carpets exceeds 3000 square meters. For this reason, Zhang Songjiang quoted a price of 3 yuan per square meter, which means that after the work is completed, he should be paid 9,000 yuan.

Zhang Songjiang led the employees to do a great job, but when they finished, the manager only gave 1,500 yuan, and then said: "That's all, there is no money." ?

After encountering many obstacles, Zhang Songjiang gradually understood what the cleaning industry was all about. During the original training, the "American brand" company told them that the market price for cleaning and cleaning was never less than 10 yuan per square meter. But in reality, the market price is 1 yuan per square meter. Not only that, if you don’t have personal connections, you can’t even hope to win a cleaning project with only a small profit for 1 yuan.

An advertisement triggered inspiration

Zhang Songjiang was extremely depressed. He never complained to his family, but finally told his father about his worries about starting a business. Looking at the child who had encountered setbacks in starting his own business, his father said calmly: "It doesn't matter. Don't worry about the money. I will raise it for you." ?

His father’s words gave Zhang Songjiang great comfort. That night, Zhang Songjiang lay on the bed, tossing and turning, unable to sleep. He turned on the light and opened a newspaper. While flipping through the pages, an advertisement in the newspaper attracted him. The ad said that Beijing's SOHO Modern City had launched houses with movable walls.

Movable walls? All developers make walls dead, but they make them living. If this wall is alive, won't their business survive? Other people's businesses are like this, what about me? If you want to make a profit, you have to have something that others don't have, and you have to break the fixed thinking pattern that everyone thinks cannot be changed. Once the gate of thinking was opened, Zhang Songjiang could no longer restrain himself. He thought about switching from outdoors to indoors.

Although some people do indoor cleaning, the current indoor cleaning is too featureless. A high-end community like SOHO Modern City definitely needs a higher-end service. McDonald's and KFC are all over the world, and they rely on strict operating procedures and standards! For cleaning, this standard should be to classify houses of different properties such as bedrooms, bathrooms, kitchens, etc., and then determine different service standards.

The more he thought about it, the more excited he became, and he wrote down all his ideas and plans on paper.

In the ten days starting from the next day, he further improved the plan, and then plucked up the courage to go to the manager of SOHO Modern City Zhonghai Property Company. The nearly 50-year-old property manager with rich experience was moved by the young man in front of him.

Analysis of Successful Cases of College Student Entrepreneurship 5

Hu Qili is a fresh undergraduate graduate of the School of Telecommunications, Wuhan University of Science and Technology, and a native of Hong'an rural area. Four years ago, he took out debt to attend college. While in college, he worked and started a business. Not only did he pay off his debts and build a two-story foreign-style building for his family, he also bought a house and a car in Wuhan and opened his own training school.

What path did he take to start his own business? What do the teachers and students at the school think of his entrepreneurship?

He has been buying and selling local specialties since he was a child

Hu Qili 1982 He was born in an ordinary farming family in Shizui Village, Huahe Town, Hong'an County. His father worked in the local mine and his mother was busy in the fields.

When Hu Qili was 3 years old, his father had an accident in the mine. His leg was severely fractured and he was paralyzed in bed. He sought medical advice everywhere. Three years later, my father was finally able to walk, but he could no longer do heavy work. In order to treat his father, the family was almost stripped bare.

Hu Qili’s father could not work in the fields, so he had to open a small shop to sell daily necessities. Hu Qili often ran in and out at a young age, causing trouble and helping. It was precisely for this reason that he was exposed to buying and selling since he was a child.

As he grew up, Hu Qili began to show his talent in business. There are more than 20 children of the same age in the village. He is not the oldest in age or size, but he is the "leader". He often takes his companions to buy local specialties from door to door, such as centipedes, platycodon, eels, etc., and sells them to traders. On hand, earn some pocket money.

In 2002, Hu Qili was in high school and his academic performance was not bad. His younger brother, who was in the first year of high school, dropped out of school and went out to work to earn tuition for his brother. Hu Qili felt uncomfortable and secretly vowed to go to college so that his family could live a good life.

Hu Qili said that he began to plan his college life from then on: study hard in his freshman year and learn as much as possible. From his sophomore year onwards, he will look for opportunities to make money, and strive to be successful when he graduates from college. You can be your own boss.

During the college entrance examination, he originally planned to apply for a business school, but was opposed by his family. Fortunately, he was also interested in electronics, and finally chose the electronic information engineering major of Wuhan University of Science and Technology.

Discovering campus business opportunities by putting up posters

In September 2002, Hu Qili reported to Wuhan University of Science and Technology with his vision of college life and 4,000 yuan in tuition fees borrowed from his aunt.

After entering school, Hu Qili felt that college life was much easier than high school life and he had more free time. He used this free time to visit all the universities in Wuhan and became familiar with the environment in Wuhan, which provided him with The foundation was laid for the next step of starting a business.

College time is relatively abundant, and if you are not careful, you will develop a habit of laziness. Hu Qili is a person who can’t rest. He decided to enter the society in advance and started his own business in the first semester of his freshman year. Half a semester ahead of schedule.

As soon as the semester started in the spring of 2003, Hu Qili started posting enrollment posters for an agency. This was the first part-time job he found, and he paid a 10 yuan membership fee.

? It costs 0.20 yuan for each post, and you will pay when you finish. ?The agent handed him a stack of posters and a bottle of paste, and Hu Qili happily started running to major campuses.

? Putting up posters looks easy, but it’s actually very difficult to do. ?Hu Qili didn't expect that he would have to be controlled by others after posting a poster. Some school security guards would at least chase him away, but in serious cases they would insult him or even attack him.

Three days later, Hu Qili posted the posters on various campuses as required, and received 25 yuan in payment. Several people who were traveling with him quit because they thought there were too few posters, but Hu Qili received some more posters and continued to work. However, he also began to think of other ways.

Once, when he was putting up posters near China Land University, he saw a larger agency company and walked in, where he met a young man named Wang.

Wang is a senior student at a nearby university and works as a part-time student in the school network center. Several students discussed whether they could use the computers and teachers in the network center to provide computer training for college students. The network center agreed, but asked students to enroll themselves.

? As long as you can recruit students, we will hand over the enrollment agency power of the entire network center to you. ?Wang said generously. Hu Qili thought that it would be no problem to mobilize his classmates in Wuhan to help and recruit a few people, so he agreed.

To do recruitment promotion, activity funds were needed. Hu Qili had no experience, so he consulted with a few close classmates, but no one knew how much it would cost. Some said they wanted 5,000 yuan, some said they wanted 2,000 yuan. Finally, Hu Qili asked Wang for 1,800 yuan in activity funds. Unexpectedly, Wang gave him the money without saying anything.

Hu Qili printed posters, bought paste, and invited several classmates to post them in various colleges and universities. In the end, he only spent 600 yuan, netting a net savings of 1,200 yuan. This was the first money he ever earned.

Although it only cost 600 yuan, the enrollment effect was pretty good, and dozens of people were recruited at once. However, these students ran into trouble when they went to learn computers. Because the commotion became louder, the school found out about this and stopped the computer training class in the network center. Hu Qili went to the network center several times but could not solve the problem. He accidentally discovered that there is a training class downstairs in the network center, which also provides computer training. Can these students be sent there?

When the other party heard that there were dozens of students coming to learn computers, , was so happy that he proposed to give Hu Qili a commission based on his head, 200 yuan per person. Very unexpectedly, Hu Qili got thousands of yuan at once.

Opening a training school, fulfilling the dream of being a boss

In 2005, rumors that Hu Qili would recruit students began to spread in the Guanshan area. The person in charge of a large computer training institution negotiated with Hu Qili and immediately handed over the entire enrollment rights to him.

As this training institution grew step by step, Hu Qili was absorbed into the company as a shareholder. But Hu Qili was not satisfied. He registered and established his first company, a company specializing in campus business.

Hu Qili talked about the purpose of establishing his first company: The campus is a market. Many people are eyeing this market, but they don’t know how to enter. The purpose of setting up the company is to do this business. I call it campus business. ?

At the same time, Hu Qili discovered that many college students were looking for part-time jobs through intermediary companies, and many were deceived, so he established a work-study center to provide real jobs for college student members. His work-study center became more and more influential, and later grew to seven chain stores. ?At its peak, each center can have a net income of about 10,000 yuan. ?

In the second half of 2005, as his business grew bigger and bigger, Hu Qili spent more than 200,000 yuan to buy a Toyota Corolla sedan, which he traveled around campus and at various work-study centers. In September last year, he replaced his Toyota Corolla with a BMW 320 worth more than 300,000 yuan. When a reporter asked him why he changed his car, he said: When talking about business, a good car is sometimes a kind of identity card. ?

In the process of enrolling students in some training schools, Hu Qili met the person in charge of a basketball training school and began to have the idea of ??getting involved in the sports training business. After many inspections and comparisons, at the end of 2006, Hu Qili rented a technical secondary school campus in Hanyang as a whole and officially entered sports training. There were more than 100 students enrolled that year, and the enrollment this year is expected to be 300. ?In the past, I recruited students for others, but this time I finally recruited for myself. ?

Nowadays, Hu Qili has dabbled in other types of school running and has invested about 2 million yuan in starting his own business.

In the eyes of teachers and students, he is a geek

Although he has become a wealth-creating star on campus, Hu Qili is not ostentatious at all.

Although he bought a house outside, Hu Qili still lives in the student dormitory and eats in the cafeteria as before. Moreover, he looks similar to most of his classmates, except that he looks a little more mature.

It’s just that it’s hard to see him in school. To use a joke among classmates: Anyone who wants to see him must make an appointment a month in advance.

?He has a relatively good relationship with his classmates. Although he is often away from school, if there is news, he will usually be notified within half a day.

?He is a geek and we all admire him. Hu Qili’s classmate Pei Zhen said that in fact, the class’s views on Hu Qili are divided into two groups: some people are very envious of him because he can make money to buy a car and a house before graduating from college; others think that although he has succeeded in starting a business, He has not kept up with his studies, and the job he is currently engaged in has nothing to do with his major. It is tantamount to giving up his major, which is a pity.

When Hu Qili was in college, the school also provided help for his entrepreneurship. From the dean to the teachers, everyone devoted more efforts to his entrepreneurship and learning. Because he was busy starting a business, he missed some courses. After the school learned about his special situation, he made special arrangements and allowed him to defer exams for some courses according to regulations.