Inviting investment and franchising is a means of enterprise development, mainly to find franchisees and let them pay to purchase goods. Enterprises need to attract investment, and marketing companies also need to attract investment. Investment recruitment is one of the key links in the corporate marketing process and the only way for companies to bring their products to the market.

Investment invitation and franchise methods:

1. Advertising investment invitation

Advertising investment invitation is a common investment invitation method, which mainly uses various advertising media to promote enterprises Disseminate investment information, collect customer information through phone calls, faxes, letters, etc., and guide people to distribute the company's products through further negotiations. This method of investment promotion is mainly suitable for companies with relatively few business personnel and the need to quickly develop the market, or the company's products have a certain degree of popularity and are in the late stage of market development. The sales network is relatively sound, and competitors' franchisees and Franchisees of related products have no intention of cooperation. If you want to further expand the market, you need to find potential franchisees with idle funds. However, these franchisees cannot be found through business personnel. Investment information can only be disseminated through advertising. Develop these potential franchisees.

The cost of advertising investment is high, and it is not suitable to place a large number of investment advertisements to attract investment in the early stages of new product launches. Since people tend to be cautious when choosing investment projects and lack confidence and interest in new products that lack brand awareness, the effect of advertising investment is not very obvious. Often, a lot of advertising fees are spent, but no suitable franchisees can be recruited, resulting in a waste of resources. For more related information, please pay attention to the First Franchise Alumni Association of China.

The advantage of advertising investment is that it spreads widely and can find potential franchisees that many business personnel cannot find. Its disadvantages are high cost, low investment quality and poor pertinence.

2. Business staff visit to attract investment

Business staff visit to attract investment is the most direct way to attract investment, which is what we usually call street sweeping. It mainly involves visiting and communicating with competitors and franchisees of related products in a purposeful manner after the company determines the investment group, and conveys the company's investment information to attract investment.

This method of investment promotion is mainly suitable for the early stage of new product launch and market development stage. The strength of the company is relatively weak. For potential franchisees who have no distribution experience, the company’s later training and guidance cannot keep up, and the company’s goals The investment group mainly consists of franchisees of competitors and franchisees of related products. Therefore, enterprises can arrange business personnel to conduct targeted and rapid visits to target investment groups.

The advantage of business personnel visiting for investment is that it is highly targeted, franchisees have high distribution capabilities and are fast, which can save a lot of advertising fees. The disadvantage is that it is impossible to find potential franchisees with idle funds, and it requires high quality of business personnel.