"Yichun" is one of the brands of Dongyue Clothing Company. "Yichun", which has a strong urban life atmosphere and pure artistic temperament, was instilled and grown with love by its brand founder.
Introduction
"Yichun" has been advocating the "H2O" (H-Healthy, H-Happy, O-Open) lifestyle since its inception, and its target consumer positioning They are young people aged 18 to 30 who are full of youthful vitality, pay attention to health, love sports, pursue fashion, have independent opinions, and are individual people who enjoy a pleasant life.
“Pure” clothing is designed to meet the study, work and life needs of young people. It is committed to providing fashionable clothing to young people, paying attention to the consumer needs of young people, and working harder to be considerate of consumers in terms of price. who. Its strong team of designers travel to Europe, the United States, Japan, Hong Kong and other fashion meccas every year to collect the latest fashion information and simplify it into fashion and clothing that can be recognized, sought after and affordable by local young people. Color, style, structural proportion, etc. are all unique.
"Yichun" is famous throughout the country for its exquisite workmanship, high-quality fabrics, fast delivery, and trendy styles. It is deeply loved by customers from all over the world and has quickly become one of the well-known casual clothing brands at home and abroad.
The success in business does not make Dongyue people proud, but they work harder to continuously develop new products, new projects, and new styles to meet market demand; the company's designers all have professional experience International professional talents, and the company's design director Ms. Ye Guiyan was once named one of the "Top Ten Designers in Guangdong".
Influenced by China’s current multi-regional, multi-element and multi-cultural lifestyle, “Yichun” advocates treating “love” as an important source of strength for self-development. In the name of "love", the spirit of fashion, vitality and freedom is gradually integrated into the "Yichun" design, and gradually evolves into a young representative of China's fashionable urban style. The unique blue color of the "Yichun" LOGO, combined with its long-standing image of health and friendship, is considered to be a symbol of pure soul and sweet love.
The YISHION trademark not only appears on cloth labels, but is often used as a pattern on clothes, like a spiritual symbol.
This is "Yichun", which is a symbol representing health and friendship. The life-like "Yichun" is a brand infused with love. It not only cares about consumers, but also cares about society and the world.
Dongguan Dongyue Clothing Co., Ltd. is the manufacturer of the famous Chinese casual clothing brand "Yichun". Dongyue Garment Co., Ltd. was established in 1997.
Dongyue Garment Co., Ltd. integrates design, production and sales. It is one of the few professional clothing companies at home and abroad that is fully responsible for the entire process.
The design department of Dongyue Garment Co., Ltd. has more than 100 high-quality professional designers from Europe, America, Japan, South Korea, Hong Kong and mainland China. Most of them have served famous clothing brands around the world. They have rich knowledge, keen artistic sense and design concepts, and have the experience and talent to integrate information, blending and culture.
Dongyue Garment Co., Ltd. has established and improved a complete raw material procurement and product quality inspection mechanism. The company invested 20 million yuan to establish a quality inspection center with the most advanced textile testing technology and equipment in the world. It not only undertakes the company's quality testing, but also faces the society and undertakes textile quality testing projects designated by relevant national departments.
History of Creation
Yichun, one of the leisure brands under Dongguan Dongyue Clothing Co., Ltd., has grown in just a few years with its fashionable, popular and simple and elegant design. Time has quickly become one of the well-known brands of casual clothing in China.
Dongyue Garment Factory is located in Humen, Guangdong, the largest clothing town in China.
The geographical location is advantageous. With the pace of urban economic construction, with the support of the government and the efforts of all Dongyue employees, in just a few years it has six garment factories (with a total area of ??more than 40,000 square meters) and more than 100 employees. A large-scale garment enterprise with 4,000 employees. The clothing brand produced by this garment factory is Yichun. It mainly sells casual clothing and is famous throughout the country for its exquisite craftsmanship, high-quality fabrics, fast delivery, and trendy styles. , deeply loved by customers from all over the world, and has become one of the well-known brands of casual clothing at home and abroad. Yichun supplies more than 50,000 pieces of Yichun casual wear to the country and overseas regions every day, ranking among the top among local peers.
The success in business does not make Dongyue people proud, but they work harder to continuously develop new products, new projects, and new styles to meet market demand; at the same time, the factory employs a large number of experienced and modern professionals. The knowledgeable designers can design patterns according to customers to meet the market demand. Ms. Ye Guiyan, the design director of the factory, was named one of the top ten designers in Guangdong in 1999.
As we enter the new century, Dongyue Garments will take greater steps. The establishment of chain stores and entry into the international market have been put on the agenda.