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Has WeChat launched “WeChat Bean”?

Yes, recently, WeChat on iOS has been updated to version 7.0.20, and a "WeChat Bean" has been added to the profile page. It is reported that "WeChat beans" are props used to pay for virtual items in WeChat, and virtual gifts can be purchased during the live broadcast of the video account.

QiChacha APP shows that Tencent Technology (Shenzhen) Co., Ltd. has added multiple pieces of "WeChat Bean" trademark information before. The trademark application time is October and November 2020. The international classification involves financial property management, communication services, advertising sales, etc. The trademark status is "Registration Application".

Extended information

The online recharge content on WeChat caused dissatisfaction among netizens:

Nowadays, short videos are all the rage, and software such as Douyin and Kuaishou are quickly seizing customer resources. Internet industry giant Tencent is naturally eyeing this market and has successively launched Weishi and video accounts, but they have always been tepid. Recently, Tencent has invested a lot of manpower and material resources in promoting video accounts. For example, the previously launched custom WeChat red envelope cover function requires creators to first conduct video account certification. ?

WeChat’s online recharge content has caused dissatisfaction among netizens. Some netizens said that WeChat has become more and more like QQ. These complex functions make the software more and more bloated, affecting the actual user experience. ?

Securities Times-WeChat launches “WeChat Bean” and has previously applied for related trademarks