In 1995, Yalida was established, becoming the first domestic company to focus solely on the production of women's pants;

In 1998, it was the first to introduce a franchise chain system, establishing a leading role in the women's pants industry. The benchmark for brand operation;

From 2004 to 2011, Yalida’s clothing production and sales volume ranked at the forefront of China’s single-product women’s trousers for many years;

The first company to take the lead in 2005 Passed the ISO9001 international quality system certification and introduced the ERP information management system;

In 2006, in cooperation with the famous clothing company consulting agency Zhongyan International, Yalida Women's Pants was strongly shortlisted for the "China Clothing Brand Annual Planning Award";

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In 2007, Yalida's women's pants were awarded the title of "Top Three Women's Pants Sales Brands in China's Large Shopping Malls";

In 2008, Yalida's modern industrial park was put into use, with a high-standard production workshop , the professional marketing center will further realize the leap of the brand;

In 2009, the Yalida brand will be fully upgraded. Updated the brand logo, reshaped the terminal image, and the brand entered the international development route;

In 2010, the famous movie star Xu Qing was the spokesperson, and huge sums of money were spent on CCTV promotion to create a professional women's pants brand;

< p>CHIC 2010-2013 has participated in the China International Clothing and Accessories Expo for four consecutive years, attracting national attention;

In 2011, the brand strength of Yalida won the honorary title of "China's Well-known Trademark";

In 2012, we cooperated with professional teams from South Korea and Japan to introduce high-end product planning and embark on the road of serial development;

In 2013, Yalida has covered more than 30 key provinces and cities across the country, with 1,800 exclusive stores across the country. store, serving 2,000,000 customers every day...