In May 2013, the organizing committee determined the basic policies related to the development of the emblem. In July, a professional enterprise with international qualifications and experience was selected through public bidding to begin development work. In October 2013, a design solicitation campaign was held targeting ordinary citizens, which not only attracted the attention and participation of citizens, but also collected a large number of design ideas. After the International Olympic Committee received the emblem design case in December last year, it conducted relevant inspections to confirm whether there were similar designs. It was then finally recognized as the PyeongChang Olympic Games emblem on January 21. The International Olympic Committee and the PyeongChang Winter Olympics Organizing Committee have registered trademark rights for the Winter Olympics emblem with South Korea and other countries around the world.

On May 3, 2013, the emblem introduction ceremony was held simultaneously at the National Gugaku Hall in Seocho-gu, Seoul and the Alpensia Outdoor Concert Hall in Pyeongchang, Gangwon-do. The official emblem of the 2018 PyeongChang Winter Olympics was officially release. The emblem of the PyeongChang Winter Olympics is created by visualizing the consonants of the Korean word "PyeongChang". The emblem of the PyeongChang Winter Olympics contains the meaning of snowflakes and ice in PyeongChang where heaven and earth unite, Winter Olympic athletes and people from all over the world gather together to celebrate the grand ceremony. The colors of the emblem adopt the traditional Korean colors - five colors (green, red, yellow, white and black).