When it comes to quality e-commerce, the first thing that comes to mind is the JD platform. In terms of logistics speed, JD.com can be said to be the best among e-commerce platforms. Therefore, many merchants will open stores on JD.com according to their own needs. Many people are asking about intellectual property rights. How does JD.com authorize trademarks when opening a store? What are the requirements for trademark authorization? Such questions, let me answer these questions for you today.
How to authorize trademarks when opening a store on JD.com?
Merchants who want to enter JD.com must submit relevant trademark documents: including the "Trademark Registration Certificate", the Trademark Acceptance Notice, or the Authorization Letter for the Trademark Use License. The requirements for trademarks in Jingdong Mall include the following:
1. Trademark holder qualifications. Jingdong Open Platform does not currently accept applications from individual merchants, so the name of the registered trademark must be under the name of the enterprise. trademark, not a trademark under an individual's name.
2. Trademark status qualifications: Jingdong does not accept applications that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice. For the TM trademark, a Trademark Acceptance Notice is required, and the registration application time must be six months or more. months.
3. Trademark form qualification JD.com does not accept applications for purely graphic trademarks. The trademark applied for registration can be text, number, letter, three-dimensional, color combination or any combination of the above elements.
Private trademark (certification is required for purchased trademarks)
Authorized trademark (certification of authorization is required, and a sales authorization letter from the store is also required)
3. Quality inspection report
Must have CNAS and CMA logo
Trademark authorization, also known as trademark license, means that the trademark registrant authorizes others to use its registration by signing a trademark use authorization contract trademark. Through trademark authorization, the trademark owner can let others legally use its trademark without giving up the trademark rights. Through trademark licensing, trademark owners can obtain more cooperation and benefits.
For licensees, obtaining the right to use trademarks through professional trademark authorization channels, a good trademark can bring higher visibility to the product, and make itself known at lower costs and lower risks. Products are continuously improved and accepted by the market.
For those who license others to use their registered trademarks, the rights and interests of both parties can be better protected by filing trademark authorization licenses. Does it take 6 months to register a trademark on JD.com? Generally speaking, authorizing others to use a trademark has certain benefits for both parties. It can be said to be a win-win cooperation. However, in order to prevent risks, relevant legal procedures and trademark rights protection procedures must be handled in a timely manner.
Although licensing a trademark is more troublesome than purchasing a trademark, the cost of trademark licensing is generally relatively high. If a trademark can be authorized to be registered on multiple platforms, the cost-effectiveness of licensing on multiple platforms will be relatively low. , its safety is not easy to ensure.
The time limit of the registration authorization contract should be paid attention to in time. After expiration, it is not cost-effective to actively renew the contract. It is not cost-effective to save a small amount of money and let the enterprise bear huge risks. The above is about how to authorize trademarks when opening a store on JD.com? What are the requirements for trademark authorization? related content. For more questions about e-commerce trademarks, please feel free to consult a professional intellectual property consultant! Does it take 6 months to register a trademark on JD.com? Requirements for registering a trademark on JD.com