For a pair of Nike shoes with an orange logo, the reason may be that the brand designer chose orange as the iconic color when designing the shoes. As a bright, energetic and positive color, orange can attract consumers' attention and increase product recognition. In addition, orange is often associated with concepts such as sports, vitality and innovation, which is consistent with the image of the Nike brand.

Expand: Brands usually consider multiple factors when choosing iconic colors, including the symbolic meaning of the color, market research and consumer preferences. As an eye-catching color, orange is widely used in brand design across multiple industries to convey a positive, energetic and innovative brand image. Orange is also often used in the sneaker market because it attracts the attention of young people and sports enthusiasts. Therefore, a pair of Nike shoes marked with orange may be to highlight the brand's sporty, fashionable and energetic characteristics and attract the attention and purchase intention of target consumers.