Brands are like people. The new brand is the baby still in the mother's belly. You should let your relatives and friends know your birth certificate (trademark registration) and a name (brand name) (basic marketing and advertising promotion) and so on.

Brand naming: at least like a person's name and ID card.

Brand positioning: make it clear in one sentence what you do and the difference from your competitors.

Brand proposition: catchy advertising slogan, what unique value do you bring to consumers?

Brand personality: a brand is like a person. What are your characteristics and personality?

Brand LOGO: brand logo, what does the brand look like?

Brand VI: LOGO is the core of VI. Colors, graphics and their combinations are standardized, and their main applications are unified in visual recognition.

Self-media platform: establish WeChat official account, headline number and other self-media platforms. Short videos are so popular, you can also consider them.

Official website: Yes, the information will precipitate after searching, and it can also be used as a platform for brand image display, product marketing and customer service.

Baidu basic marketing: SEO and keyword optimization, encyclopedia establishment, Baidu knows and so on.

Website promotion: industry vertical websites send several soft articles, users are more accurate and must have a certain exposure; General products can consider portals.