Brand naming: at least like a person's name and ID card.
Brand positioning: make it clear in one sentence what you do and the difference from your competitors.
Brand proposition: catchy advertising slogan, what unique value do you bring to consumers?
Brand personality: a brand is like a person. What are your characteristics and personality?
Brand LOGO: brand logo, what does the brand look like?
Brand VI: LOGO is the core of VI. Colors, graphics and their combinations are standardized, and their main applications are unified in visual recognition.
Self-media platform: establish WeChat official account, headline number and other self-media platforms. Short videos are so popular, you can also consider them.
Official website: Yes, the information will precipitate after searching, and it can also be used as a platform for brand image display, product marketing and customer service.
Baidu basic marketing: SEO and keyword optimization, encyclopedia establishment, Baidu knows and so on.
Website promotion: industry vertical websites send several soft articles, users are more accurate and must have a certain exposure; General products can consider portals.