"Crazy Thursday" originally refers to the special activities in KFC every Thursday, but because many netizens generate a large number of paragraphs to screen every Thursday, it has now evolved into a phenomenal hot "stalk", and the words integrated into "Crazy Thursday" are also called "Four Crazy Literatures".

Every ordinary Thursday, the "crazy four literature" paragraphs compiled by netizens will always arrive as scheduled. Usually news begins with a suspense story, or it may begin with a love story entangled in dog blood. Combining current events and editing celebrity gossip, the final outcome will definitely return to that sentence: "Today is KFC crazy Thursday, who will invite me to dinner?" I am 50 years old. "

It is reported that "Crazy Thursday" is a fixed marketing activity of KFC, that is, special offers are regularly launched every Thursday. Tracing back to KFC's official Weibo, this activity started to operate at least in August of 20 18.

Wang Rang, a lecturer in the Advertising Department of the School of Journalism and Information Communication of Huazhong University of Science and Technology and an expert in judging the annual meeting of the American Advertising Association, analyzed that the threshold for creating "Crazy Thursday" is low, and consumers show their humorous side when spreading this "stalk" on social networks.

It is not only conducive to shaping its own image, but also conducive to maintaining its own social relations, which is also the social attribute of this "stalk". However, we should be wary that the "stalk" will be continuously processed and recreated in the process of communication, and the original information may be dissolved or even spoofed, and even uncontrollable to some extent.