The overall taste of Great Wall wine is good.

Great Wall Wine is a well-known brand under COFCO, a "Fortune 500 company in the world", and is a "Chinese famous brand product" and an "industry iconic brand". In 2004, the "Great Wall" trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. In 2006, Great Wall Wine became the official wine product of the Beijing 2008 Olympic Games. In the same year, it topped the list of the "Top 500 Chinese Brands in 2006" with a brand value of 12.587 billion yuan.

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Among the best in the entire wine industry. In the 2010 "Huazun Cup" Chinese Liquor Brand Value Evaluation co-sponsored by the China Liquor Circulation Association and the China Brand Strategy Research Institute, its brand value was: 6.945 billion yuan.

Standing at the forefront of the wine industry, on September 16, 2011, the 3rd "Huazun Cup" Chinese Wine Brands was co-sponsored by the China Liquor Circulation Association and the China Brand Strategy Research Institute. At the value results conference, its brand value was: 9.668 billion yuan.