Enterprise trademark evaluation usually needs to consider the following factors:

1. Brand awareness: Brand awareness refers to the popularity and influence of the enterprise in the market, which affects the brand value. one of the important factors.

2. Trademark registration status: Trademark registration status refers to the registration type, registration area, registration time and validity period of the trademark. The better the registration status, the higher the trademark value.

3. Trademark usage: Trademark usage refers to the usage and effect of the trademark in the market, including the scope of goods and services, sales volume, market share, etc., and is an important reflection of the value of the trademark.

4. Trademark competition: Trademark competition refers to the competition among goods or services of the same category, including the number, market share and competitive pressure of other trademarks in the same category of goods or services. It also affects the value of a trademark. one of the important factors.

5. Historical value of a trademark: The historical value of a trademark refers to the brand value, market influence and corporate image created by the trademark in its past history. It is also an important manifestation of the value of the trademark.

The above are the main factors that need to be considered in trademark evaluation. The evaluation results usually take these factors into consideration to determine the value of the trademark.

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