1. What's the difference between Taobao brand direct sales and flagship stores?
1, the mode is different: the key of flagship stores is the establishment of stores by agents, usually regional agents of products, such as flagship stores of many well-known clothing brands.
The official online shop is a well-known brand's own shop, which is operated by companies and individuals with registered trademarks. Usually directly named after a well-known brand with a registered trademark.
2. Different scales: flagship store authorization. Compared with specialty stores, the store is large and complete, which is the image of the company.
3. Different sales methods: official online stores can only be opened in online malls, and flagship stores can be opened online and offline.
Second, why is the flagship store more expensive than other stores?
Official flagship stores are generally used to establish brands, with fixed prices and few activities such as discounts.
As a distributor of the flagship store, the specialty store can do some preferential activities of full reduction and reduction if the brand authorization allows. In this way, more people will join the brand for distribution.
Third, what should I pay attention to in the transfer of self-operated stores?
1. The transferor is the owner of the house and must have relevant certificates such as property right certificate, business license and hygiene license; If the transferor is not the owner of the house, the transferor must have the right to transfer.
2. The basic information of the store agreed in the contract includes: the location of the store, the actual effective use area, relevant supporting facilities, etc.
3. The items handed over include the storefront and the existing decoration, decoration and all other equipment. Both parties should specify the items to be transferred, and suggest that both parties can draw up a list of transferred property.
4. Clearly specify the handover time of the store and determine the specific date. If one party fails to deliver the house as scheduled, it shall compensate the other party.
5. In order to avoid risks and prevent fraud as much as possible. It is best to stipulate in the contract that the transferee shall pay a certain deposit to the transferor before the conclusion of the contract, and the amount of the deposit shall be determined within the value range of the transferee according to the actual situation.
6. If the agreed transfer store encounters government demolition or other factors that affect the transferee's operation during the transfer period, the transferee has the right to terminate the contract and ask the transferor to refund the transfer fee.
If the store is demolished due to government planning and state expropriation, the ownership of relevant compensation should be clearly agreed.
7. It is agreed that the transferor has the obligation to assist the transferee to go through the relevant change procedures, and the transferee shall go through the name change registration formalities at the industrial and commercial department in time with the evaluation contract and other required documents.
8. The term of assignment, sublease, liability for breach of contract and litigation place should be clearly defined according to the actual situation, so as to reduce the risk of contract performance, ensure the smooth performance of the contract and protect the legitimate and reasonable interests of the transferee as much as possible.