When it comes to the issue of imported red wine entering the market, it is actually just the first step in the regular process. The most important thing is how to increase sales after entering the market, increase sales and increase share. (This is related to the goals of each merchant and enterprise, and depends on how the sales results are calculated.) But in the end, it is simply competition! Use the methods you can use to knock down competing products and achieve your marketing goals yourself.

First of all, let’s briefly describe how we follow up and maintain after entering the market, and how to combat competing products.

First, quickly formulate an operation plan based on the investigation content: competing products, personnel at the site and their abilities and qualities. The plans are nothing more than the following:

1. Bottle cap fee: mainly a sales commission for the waiter (object - waiter)

2. Promoter: sent in by yourself to specialize in promoting your own products personnel (own personnel)

3. Discounts: Discounts for venues are generally paid with conditions. (Place Publicity)

4. Activities: The activity itself is not important as to what you get for buying wine. What is important is that there is a gimmick to create publicity for the venue. (Consumer)

5. Kickback: Bribery for decisive personnel. For example: bar, warehouse, floor manager, general manager. As for the role of each position, it is not clear here. (A capable individual)

Sun Tzu's Art of War says: There are only five sounds, and the changes of the five sounds cannot be heard; there are no more than five colors, and the changes of the five colors cannot be observed; there are no more than five tastes, and the five flavors Change cannot be won; the battle situation cannot be as good as Qi Zheng, and changes from Qi Zheng are invincible. The strange and the right arise from each other, just like the endless cycle, who can stop it!

If you want to know more about wine marketing, you can search: French imported wine marketing and catering practices

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