Bragging naming method
Use a boasting naming method when naming a foot massage shop: the ultimate goal of manufacturing and selling products is to sell the products, all means used by the owner, including Advertising, services, naming, etc. are all centered around this fundamental purpose.
Boasting that the company's products have a long history, excellent reputation, reliable product quality, and wide popularity among consumers is an inevitable approach that owners will take.
Bragging has three functions:
First, it encourages oneself, enhances self-confidence, and at the same time sets a goal for oneself.
The second is to add a little psychological pressure to competitors.
The third is to attract customers and give people a sense of trust. The method of naming for boasting is as follows:
1. Boast for being cheap.
The most typical one is Bianyifang Braised Roast Duck Restaurant. The person who created this brand name was Sun Tzu Jiu two hundred years ago. He worked hard to sell low and sell more. Although the raw chicken and duck embryos and barreled chickens he produced were of better quality than others, they were sold at a lower price than others.
As time went by, Sun Tzu Jiu’s chicken and duck workshop was called Bianyifang, no matter the wealthy family in the palace or the big restaurants in the city. As soon as I went back and forth, the name Bianyifang spread, and later the owner simply used it as the name of the store.
2. Boasting good quality.
This method is often used in trademarks, such as Changsheng brand toothbrushes and Everlasting brand bicycles after liberation. It is often used in the catering and cosmetics departments in company names, such as Zhiwei Guancai Restaurant in Hangzhou, Weiweizhai Restaurant in Shanghai, and Tianchu MSG Factory, which produces Foshou brand MSG.
In the 1930s, there were several MSG manufacturers in Shanghai, all named after "Tian", such as Tianyi Factory, Natural Factory, Tianyuan Factory, and Tianxiang Factory, including Tianchu Factory's trademark "Buddha's Hand". Internally, these names all boast of being of high quality, obtained from heaven, and even the Buddha would reach out after hearing them.
3. Boast the high manufacturing technology of the product.
For example, Shanghai Jingyi Optical Company was named after the idiom "Striving for Excellence". Because my husband once wrote the inscription "Striving for Excellence" for the company's Guangzhou branch, it became famous all over the world and its worth doubled.
4. Brag about status.
This is to boast of its strong position in the competition. For example, the "Jincheng Crafts Society" was established in Shanghai in 1926. The meaning of its name is that it is like a Jincheng soup pool and cannot be defeated in the competition.
5. Brag about your skills.
For example, the purple clay ceramics shop "Tie Hua Xuan" in the Old Town God's Temple in Shanghai is known as "Tie Hua Xuan" because although its founder Dai Yuping is a businessman, he is good at calligraphy and painting, and has superb carving and knife skills. He is good at carving characters on pottery. "Iron painting and silver hook", so the boast was used as the name of the store.
Ya character naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing commerce, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", "Ju" and "Garden" wait.
Name the foot massage shop based on auspicious words
Name the foot massage shop according to auspicious words: such as prosperity, happiness and auspiciousness, family joy, congratulations on getting rich, prosperity, peace of mind, prosperity, victory , prosperity, harvest, satisfaction, youth, youth, beauty, etc., they can be used separately, such as Prosperity Store, Jixiang Credit Union, Ruyi Grocery Store, Ping An Insurance Company, etc.
You can also recombine individual words with each other or match them with Xiangwan, Yong, Jiu, Jiu, Qiang, Chang, Chang, etc. to achieve long-term and solid effects, such as Hehuan Self-Singing Hall, Wangfa Canteen Store, Yongxing Grocery Wholesale Department, Wanlong Restaurant, etc.