how to evaluate the value of trademark transfer? Trademark prices are mainly judged by factors such as trademark name and value, and it cannot be said that there is a unified standard quotation. In the trademark trading market, we can see thousands of trademarks for sale and tens of millions of myths. Many enterprises or individuals have considered valuation before trademark trading, but the measurement of trademark value is not fixed and can only be used as reference and virtual valuation. So how to evaluate the trademark in trademark transfer? Let's learn more about it together!

1. Many people will first evaluate a trademark according to its actual market, environment, reputation and expectation.

2. Trademark evaluation is based on simulated market, with market and principal market as reference systems, and redefines the price attribute of trademarks.

3. The potential of a trademark in the future time and space illustrates the reality, that is to say, the expected income is used to value the trademark;

4. Trademark evaluation is independent for evaluating the needs of the parties to the trademark business, not any of the conflicting trademark business parties.

5. Trademark evaluation is highly advisory and provides professional evaluation opinions for virtual assets, but it is not mandatory.

Then the factors that affect the evaluation of trademark value:

1. The value of the trademark itself

Once the trademark is successfully registered, the trademark has its own value;

2. The visibility of the trademark

Our daily publicity of the trademark and the products owned by the trademark are the key.

whether 3 is a hot category.

among the 45 categories of trademarks, only a few are hot registered categories. Due to the difficulty of application, it is more difficult to obtain the corresponding value. Therefore, in trademark evaluation, the price will be higher.

3. Duration of trademark use

The exclusive right to use a trademark is 1 years. If the trademark is renewed after expiration, the service life will be long and the price will be higher.

4. Stability of trademarks.

if a trademark is reexamined several times during the registration process, its stability will be worse, its value will be affected, and its price will not be as high as expected.

in addition, if there are related application materials or certification certificates for national well-known trademarks and provincial well-known trademarks; Certificates full of gold, such as trademark product award certificate and enterprise honor certificate, will make the trademark transaction price more expensive under the effect of brand premium.