HiSense English trademark "HiSense" is a combination of "High" and "sense", which represents the meanings of "high taste", "high enjoyment" and "high technology". It was put forward by Mr. Yu Zhong, the total salary of Hisense, and the prize was a 25-inch color TV. At that time, Hisense was also called Qingdao TV Factory, and its trademark was "Qingdao Brand", which was collected throughout the company.