New bunren is a brand of New Balance (China) Sporting Goods Co., Ltd.

New bunren brand adheres to the American elite culture and excellent product spirit, and constantly manufactures tempered products for users with humanized product technology. The main products are "New bunren" and "New bunren kids".

New Balance (China) Sporting Goods Co., Ltd. is a sports and leisure brand enterprise specializing in the research and development of American classic style products.

extended information

on December 8, 216, the case of unfair competition disputes between plaintiff New Balance and defendants New Bunren and Qierte Co., Ltd. was opened in Hangzhou Railway Transport Court.

It was originally told that New Balance Company of the United States, as a well-known jogging shoe company, registered the "NB" trademark and the "New Balance" trademark, and the English letter N in capital and bold was highlighted on both sides of the sports shoes produced, and it has been produced and sold in China since 1995.

However, the defendants New Balance Sporting Goods Co., Ltd. and Qierte Company used the "N" graphic decoration on the New Bunren sports shoes they produced and sold without authorization, and promoted them. Their actions * * * both constituted unfair competition infringement against the plaintiff company.

The trial lasted for a whole day, and the original defendant and the defendant debated on six controversial points, namely, whether the "N" letter pattern is the unique decoration of well-known goods, whether the commercial mark accused of infringement is similar to the decoration of the plaintiff, and the relationship between the right of unique packaging and decoration of well-known goods and trademark rights. The court did not pronounce a sentence in court.

industrial and commercial information of New Balance (China) Sporting Goods Co., Ltd. (as of March 6, 219)

1. Unified social credit code: 913552132179272u

2. Organization code: 32179272

3. Registration number: 3559466. Gongmei, sports and entertainment products manufacturing industry

6. Date of establishment: January 26, 215

7. Business scope: sporting goods (excluding crossbows and other items requiring pre-licensing), knitwear, textiles, household products, shoes, clothing, toys, shoe materials, boxes, bags and stationery

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