LOGO is the English term for logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. There are various types of logo designs, including text logos, graphic logos, image logos, and logos that combine advertising slogans.

Zhonghui Design

The selection and determination of the logo type in the design of the corporate logo means giving the corporate brand a unique attribute. Next, Zhonghui Design will introduce what are the common types of logos?

01

Alphabet logo

Usually a company completes its brand design based on the acronym of the company name. By simplifying the problem of lengthy corporate names, the difficulty of corporate brand recognition and memory is reasonably simplified. Therefore, they will choose to use an acronym combination logo to represent the image of the company. For example, McDonald's (English: McDonald's)? The first letter is M.

The design of the letter logo focuses on the reshaping of the font. The shape of the font must conform to the intrinsic attributes of the company and must have a certain degree of recognition. In addition, it is not recommended for start-ups and companies that have not yet established sufficient influence and popularity to adopt this logo design method. It will make consumers confused about the content contained in your abbreviation, but will increase the difficulty of recognition and memory for consumers. .

02

Word logo

Similar to a letter logo, a word logo refers to a design that uses the font style of the company name. Think of VISA and CocaCola as two of the most representative companies. Text logos work well when a business has a simple and clear name. Google's logo is a very good example. The brand name itself is memorable, and when combined with quality typography, the wordmark creates stronger brand recognition.

03

Graphic logos

When you think of "graphic logos", these brand images will appear, representative ones: Apple's Apple logo, Twitter bird... etc. These originally ordinary logos are gradually given symbolic meaning as the company grows. People may not be able to remember the name of your company, but when they see this logo, they may Just know that this is what it wants. Because of this, for new businesses or customers who do not have strong brand recognition, when you choose a graphic logo as your corporate identity, you need to consider which graphic is more representative and more representative of your business. Able to arouse consumers' emotions towards the company.