LOGO completely lost the basic elements of the original brand, but designed the word "Bosideng" in the form of logo, and added Slogan, which is "best-selling in 72 countries around the world". However, in the design of characters, we can vaguely see that the original wing shape is integrated into the font strokes.
Bosideng 1975 was established in Gao Dekang, with its headquarters in Shanghai. Focus on the development, design and production of down jackets. Over the past 42 years, Bosideng has been innovating in down, fabric, technology and pattern, and the quality and warmth of down jackets have been widely praised at home and abroad. Now, Bosideng down jackets sell well in 72 countries, such as the United States, France and Italy, and are worn by more than 200 million people around the world.
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Bosideng down jacket is the largest brand down jacket manufacturer in China, with the most advanced production equipment, mainly engaged in the development and management of its own down jacket brand, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. Its brands include Bosideng, Flying in the Snow, Kangbo, Jie Bing, Bingfei, Shangyu, Bosideng Men's Wear and Matteo Ricci Club Women's Wear.
Bosideng Group was established in Changshu City, Jiangsu Province on 1976. The founder of the brand and the current chairman of the Board of Directors of Bosideng Group are the national model workers, the deputies to the 10th, 11th and 12th National People's Congress, the outstanding Socialism with Chinese characteristics career builder and the well-known entrepreneur Mr. Gao Dekang.
Baidu encyclopedia-Bosideng down jacket