As the packaging design market continues to expand, there are more and more types of packaging design projects. From ordinary food packaging to tea packaging and alcohol packaging, more popular agricultural product packaging has appeared on the market. The packaging design of agricultural products can create unlimited value for agricultural products. Therefore, people pay more attention to the packaging design of agricultural products. The packaging design of agricultural products must grasp the five characteristics of packaging in order to continuously improve and develop in the packaging of agricultural products.

1. Practicality of agricultural product packaging

The practicality of agricultural product packaging means that the packaging of agricultural products must not only save costs but also pay attention to the convenience and cleanliness of packaging. The main manifestations are as follows: First of all, most agricultural products sometimes need to be transported long or short distances. At this time, the packaging must be practical, simple, anti-squeezing and pressure-proof, and can be used repeatedly. Reduce costs and losses; secondly, products purchased directly by consumers can be cleanly packaged using high technology so that consumers can use them directly at home, eliminating the need for consumers to wash and pick vegetables. This saves labor time; Finally, for some special agricultural products, such as the packaging of Chinese medicinal materials, it is best to attach detailed instructions for use to the packaging. With the addition of efficacy, maintenance or usage instructions, it is clear to consumers how to use it.

2. Authenticity of agricultural product packaging

Authenticity The packaging of agricultural products must truly reflect the product itself and allow consumers to clearly know the actual product in the package. The packaging design should highlight the physical image of the product, and try to use realistic photography of the product. Then the brand and trademark should be printed on the packaging, so that consumers can buy with confidence. And it plays a great role in establishing brand image and promoting sales. Moreover, the use of realistic and realistic pictures can attract consumers more than field pictures and create a sense of trust in agricultural products. Some finished foods should be packaged transparently so that customers can see the contents and feel confident when buying and eating.

3. Protectiveness of agricultural product packaging

Protective agricultural product packaging is not only beautiful in packaging design and layout. The packaging structure of the product can also protect the physical product. There are many types of agricultural products, and different materials and packaging methods should be selected according to the different characteristics of agricultural products, so as to effectively protect agricultural products. In addition, to protect agricultural products, we must also protect the brands of agricultural products and prevent counterfeit and shoddy products.

4. Humanization of agricultural product packaging

Nowadays, many designs emphasize humanization. Agricultural products are necessities of daily life, and more humane design is needed. Many agricultural products on the market are packaged in a rough, bulky and "rustic" way, which makes people stay away from many very high-quality agricultural products. This leads to poor product sales and low corporate efficiency. The reason is: the designer's design is not humane and cannot be convenient for the public. Such designs should be eliminated.

5. Salesability of agricultural product packaging

Salesability emphasizes the packaging design of agricultural products, with only one purpose. It is to promote market sales and obtain more profits. A good packaging design must be conducive to sales promotion and must be both high-quality and beautiful. The packaging design of agricultural products should be combined with the cultural background as much as possible. Only unique and culturally connotative packaging can stand out among many products, arouse consumers' desire to buy, and ultimately achieve the expected sales target.

Agricultural product packaging is an important part of agricultural product planning, publicity, marketing strategy, and establishing the corporate image of agricultural products. When designing, we must grasp the above five important characteristics to open up the agricultural product packaging design market.