In the childhood memory of Chinese people, there must be the impression of the brand "very cola". In childhood, "very cola", which is cheaper than coca-cola and other drinks, was deeply loved by children. However, with the changes of the times, you can still see "very cola" in the market, but the market share is already very small. 200 1 year, the market share of coca-cola has reached12%; During 2006-2007, Coca-Cola's market share reached 16%- 17%, and even reached about 30% in second-tier cities.

Huang Fen Coke was absolutely very popular in 1980s, mainly because of its delicious taste. Needless to say, Jianlibao was popular in those years. Later, with Coca-Cola and Pepsi successively entering the China market and the emergence of new domestic beverage brands, Jianlibao's rising momentum began to slow down. In the end, due to the shortage of funds, Jianlibao made great efforts in brand and channel, and went into decline.

Rising Sun iced tea is the first carbonated black tea beverage and the first tea beverage in China. Sunrise iced tea was born in 1993. Thanks to the innovation of beverage brands and the investment in marketing advertisements, it was quickly known by consumers. In 200 1 year, sunrise reached its peak, and it was selected as a well-known trademark in China by virtue of its dominant position in the field of iced tea.

Huiyuan Juice, I believe people all over the country are familiar with this once dominant juice brand. Just before the Spring Festival this year, the Hong Kong Stock Exchange officially delisted Huiyuan Juice. For consumers, the word Huiyuan juice seems to have been sealed in memory for a long time. The news of sudden delisting not only made many consumers lament the impermanence of the world.