Once upon a time, Chinese people talked about watches, such as "Liaoning Peacock Watch, Red Flag Watch, Seagull Watch, Shanghai Watch, Hangzhou Watch, Sika Deer Watch ..." It seems that owning these watches is the way to a "well-off" life. Today, these old brands in the domestic watch industry have been forgotten in people's memory. Or are you somewhat unwilling to survive in the cracks of the market? No! Maybe they are waiting, waiting for a chance to rise suddenly and turn over again!

The Red Flag Era of the Time-honored Brand of National Watch

Peacock Watch, a time-honored brand of domestic watches built in 1957, has a history of 64 years. In this ups and downs of 64 years, the most noteworthy period of time is the "red flag era."

The first "Qianjin" watch was developed in Liaoning Watch Factory in 1957. After 197, engineers and workers in the factory spontaneously formed a "Red Flag Watch Trial Team" to design and trial-produce new watches, and put them into mass production with an output of 15, watches, which was officially named "Red Flag Watch". At that time, in the special era of material shortage and strong patriotism, Red Flag Watch, with its strong sense of the times and the design sense of new machinery, had the beautiful meaning of "advanced and correct" orientation and "red beauty" that the new China guided the contemporary people. Once it came out, it was deeply admired. At that time, a Red Flag Watch was once the pursuit of many people in China!

(trial-produced red flag watch without logo version)

It was only one year after it was put into production, that is, in 1971, the red flag watch was officially identified as a qualified product by the Ministry of Light Industry, and since then, the red flag watch has entered the stage of mass production. In 1973, HONGQI brand officially launched the "H" logo (that is, Honggqi), and then added various colors and patterns to make it more recognizable and particularly unique in appearance design. In the same year, according to the instructions of the Ministry of Light Industry, Liaoning Watch Factory switched to the national unified movement watch, with an annual output of 4, watches. At that time, no matter the output, scale or brand effect, it was the leader of the national watch brand.

In 1978, the new Hongqi brand watches were exhibited in Dandong Light Industry Products Store, and the sales volume increased sharply. Only 1 days later, 74 watches were sold, which was 18.3% higher than the sales volume ten days before the exhibition. At that time, they became famous and became one of the "three big pieces" that were rushed to buy in the 197s.

hongqibiao has always had the brand courage to bear glory, hardships and responsibilities. Under the special background of 198s, Liaoning Watch Factory was also deeply affected, and some products had quality problems, which led to pressure stagnation. After many discussions and with the support of provincial and municipal authorities, Liaoning Watch Factory resolutely decided to take back all the 68, "Red Flag Watches" on sale and exchange them for new watches, so as to finally restore its credibility. In the 199s, influenced by the market economic crisis, the heyday of the Red Flag era came to an end, and we chose to leave the country for a while ...

After several years of silence, we finally came back with a thin hair

In the years when we retired from the world, Liaoning Watch Factory never gave up its persistence and pursuit of technology and persisted in studying the research and development and manufacture of mechanical watches. In 1999, the first multifunctional mechanical sports watch in China was successfully developed. In 23, we successfully broke through the highest technology of mechanical manufacturing-tourbillon. Faced with the difficult situation and the successful breakthrough of technology, Liaoning Watch Factory, which has experienced glory and ups and downs, decided to explore and revive its enterprise glory in difficulties after repeated thinking. Mechanical watches have been firmly adhered to for a while and cannot be lost!

(Panorama of Liaoning Watch Factory Industrial Park)

In July 28, Liaoning Watch Factory was formally reorganized and Liaoning Peacock Watch Industry Co., Ltd. was established. The first step after the comprehensive transformation is: "take new product research and development as the core competitiveness of enterprises, and concentrate on conquering brand-new mechanical technology productivity!" After around-the-clock research and development, we finally successfully designed and manufactured 326 kinds of new mechanical watches in 7 series, such as thin automatic mechanical watch movement, sports code watch movement, tourbillon watch movement, multifunctional watch movement and women's watch movement. In 212, we conquered the dual tourbillon movement technology that only two brands in the world can manufacture. At this point, the design and manufacturing level of mechanical watch movement of Liaoning Peacock Watch has sprung up in the industry, becoming the leader of mechanical watch manufacturing in China. Officially ushered in a gorgeous butterfly change.

The successful transformation of Liaoning Watch Factory has accumulated a very complete mechanical movement manufacturing capability, and the brand influence has been steadily enhanced, and the brand value has reached a new high. I believe that the road to the return of Red Flag Watch is just around the corner ...

(Workshop of Liaoning Watch Industrial Park)

Young people no longer blindly worship foreign big brands, but have a soft spot for "domestic products".

As a national brand with profound heritage, as a China timepiece that insists on independent research and development, and as a national product in the red age, the road to revival of the Red Flag Watch will surely bear the self-confidence "core" of the Chinese nation, take the responsibility and responsibility of the national brand with actions, and pay equal attention to quality and feelings. Through the continuous output of high-quality mechanical watch products, the red cultural brand will be launched, so that the red roots will be deeply rooted in people's hearts, and an unrepeatable timepiece will be created to the world.

We have been expecting those well-known domestic time-honored brands to still exist. At that moment, the time-honored brands and the old national watches are still like teenagers, perhaps a little childish, perhaps stepping on a dream and struggling to grow, but they can still persist and wait for the dream to return ...