Author: Fishbone design

1. Investigation and analysis-logo is not just a combination of graphics or words, it is a standard visual symbol for enterprises according to their structure, industry category and business philosophy, and fully considering the objects contacted by the logo and the application environment. Before the design, we should first have a comprehensive and in-depth understanding of the enterprise, including business strategy, market analysis and the basic wishes of the top leaders of the enterprise, which are important basis for the design and development of the logo. Understanding competitors is also an important step, and the identification of signs is based on a full grasp of the competitive environment. Therefore, we will first ask customers to fill out a logo design questionnaire.

2. factor mining-factor mining is to make further preparations for design and development. Based on the analysis of the survey results, we will refine the structural type and color orientation of the logo, list the spirit and characteristics that the logo should embody, excavate the relevant graphic elements, and find out the design direction of the logo, so that the design work can be targeted, rather than the aimless combination of words and graphics.

3. design and development-with a comprehensive understanding of the enterprise and a full grasp of design elements, design and development can be carried out from different angles and directions. Through the designer's understanding of the logo, give full play to his imagination, and use different expressions to integrate the design elements into the design. The logo must be profound in meaning, obvious in characteristics, atmospheric in shape, stable in structure, and suitable for enterprises, so as to avoid being conventional or popular. The emphasis or representation reflected by different signs will be different. After discussion, analysis and modification, find out the signs suitable for enterprises.

4. Logo revision-The logo determined in the proposal stage may not be perfect in detail. We have revised the standard drawing, size revision, black-and-white application and line application of the logo to make it more standardized, and at the same time, the characteristics and structure of the logo will not be lost when used in different environments, so as to achieve unified, orderly and standardized communication.

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