Zhang Xiaolin, chairman of Haina Car Rental, said that Haina Car Rental has been paying attention to the promotion of brand value since it was established in 2003 and 20 10 received a US$ 20 million investment from Mitsubishi Corporation. However, when registering the two trademarks of "Cheyou" and "Haina", it was rejected by the State Trademark Office many times. In the era of market economy, trademarks have become an indispensable part of enterprises. Rival car companies and Ehi Car Rental both have their own trademarks. If they don't have their own trademark all the time, then every advertising fee paid by Haina for renting a car is likely to become a sunk cost in the future.
When it comes to future development, Zhang Xiaolin is full of confidence. He believes: "Starting to use the trademark of harmonious car rental as Haina's brand means that we are optimistic about the domestic car rental industry as always and believe that car rental can bring harmony to society and life."