the exclusive right to use a trademark is an important intellectual property right, which represents the economic interests of the registrant; The exclusive right to use a trademark is the order of trademark use, which embodies the requirements of fair competition. Protecting the exclusive right to use a trademark of a trademark registrant is the core of trademark law. The trademark supervision work of Jiang 'an Industrial and Commercial Bureau of Sichuan Province mainly focuses on serving enterprises to create excellent brands and protecting the exclusive right to use trademarks, and establishes a trademark supervision and protection system of "industrial and commercial supervision, enterprise self-discipline and mass participation" to guide enterprises to use live trademarks and protect trademarks, and give full play to the role of trademark brands in promoting the rapid development of enterprises. However, there are still some problems in trademark supervision and service at present, and the bureau has conducted in-depth research on this and put forward some suggestions. First, improve the trademark supervision system to ensure that the supervision function is in place. First, seize the opportunity of industrial and commercial system reform and functional transformation, actively explore and improve the trademark supervision mechanism, and achieve the "four implementations" of trademark supervision, that is, the implementation of trademark supervision institutions, the implementation of trademark supervision system, the implementation of trademark supervision duties and the implementation of trademark management personnel, so as to ensure that the supervision functions are in place; Second, according to the characteristics and actual situation of the supervision work in the jurisdiction, establish and improve the trademark "six books and five files", namely, the registered trademark register, the unregistered trademark register, the trademark market inspection register, the registered trademark file, the unregistered trademark file, the trademark case file and the enterprise trademark assistance file, so as to lay a good foundation for the trademark supervision work; Third, give full play to the advantages of wide coverage of grass-roots industrial and commercial offices, implement systematic, active and flexible supervision over trademark printing, production and circulation, intensify the investigation and punishment of cases of infringement of trademark exclusive rights, and continue to maintain a high-pressure situation against illegal acts such as infringement of trademark exclusive rights in order to purify the trademark market order. Two, innovative trademark service methods, and guide enterprises to strong brand income. While guiding powerful enterprises, entrepreneurial enterprises and agricultural economic organizations to actively apply for trademark registration and take the road of creating their own brands, we should strengthen the cultivation and guidance of registered trademarks in accordance with the principle of "cultivating a batch, supporting a batch and recommending a batch". Organize special personnel to give guidance to enterprises on the management rules of trademark use and the use of trademark marks, and guide enterprises to use trademarks correctly. First, we should help enterprises to establish intellectual property management institutions, equip professionals, and give full play to the role of intellectual property rights such as trademarks in market competition; Second, we should guide enterprises to take the cultivation of well-known trademarks as the main line of enterprise production and operation, which runs through the whole process of enterprise production and operation and forms a good trademark atmosphere in all links; Third, we should guide enterprises to increase investment in manpower, material resources and financial resources, cultivate and develop the main trademarks of enterprises in a planned and focused way, make the main trademarks bigger and stronger, and make them a successful brand of enterprises; Fourth, we should guide enterprises to regard trademark as an intangible asset as an important part of enterprise asset management, strengthen operation and management, strengthen trademark management, standardize trademark use, do a good job in the overall design of enterprise trademarks, especially in the aspects of enterprise name, product packaging and decoration, and external publicity, so as to improve the ability of enterprises to use live trademarks from registered trademarks; Fifth, we should strengthen the awareness of trademark self-protection, guide enterprises to establish anti-counterfeiting agencies, regularly or irregularly enter the market for unannounced visits, and immediately contact the local industrial and commercial departments to investigate and deal with violations, so as to effectively safeguard the interests of enterprises. Three, strengthen learning and training, improve the quality of trademark management personnel. Trademark supervision is highly professional and involves a wide range. Strengthening self-construction is the need to actively respond to the new situation that the number of trademark applications has jumped sharply year by year, the forms of trademark infringement and counterfeiting cases are constantly changing, and to complete the increasingly heavy task of trademark supervision. In view of the rapid updating of trademark business knowledge, Jiang 'an County Administration for Industry and Commerce organized staff to learn trademark laws and regulations related business knowledge by means of special seminars, training, training by meeting and training by case. The training focuses on the function of trademark supervision, explains the main manifestations of trademark infringement, and lists a variety of illegal acts in combination with trademark supervision work, which really improves the supervision ability of staff. At the same time, combined with the post rotation of supervisors, exchange and study with other county bureaus, we will strengthen the awareness of honesty, overall situation and service, and effectively improve the supervision ability and administrative guidance ability of trademark supervisors. Fourth, innovate the supervision mode and insist on paying equal attention to supervision and service. To promote the implementation of the strategy of revitalizing the county by brand, we must firmly establish the service consciousness and strive to innovate the new mode of trademark supervision. Through exploration and practice, the transformation from ideology to regulatory measures has been realized in four aspects: first, the direction from simple trademark supervision and law enforcement to paying equal attention to supervision and service, embodying supervision in service, focusing on service, and trying every means to do all possible services for trademark development; The second is to shift the focus of trademark supervision down, give full play to the role of grass-roots industrial and commercial offices, and realize the transformation from the pattern of a few people in charge to the pattern of most people in charge. First of all, strengthen the training of trademark management personnel in grass-roots industrial and commercial offices, and explain the laws, regulations and working procedures of trademark supervision by means of lectures; Secondly, help grass-roots industrial and commercial offices to establish and improve the trademark management system, improve books and files, guide grass-roots industrial and commercial offices to carry out trademark supervision work, and gradually improve the service quality of trademark registration, trademark cultivation and trademark filing and upgrading in enterprises under their jurisdiction; Third, insist on entering enterprises and rural areas and strengthen the publicity of trademark strategy. Realize the transformation from the general publicity of laws and regulations to the propaganda direction of how to develop and cultivate trademarks and take the strategy of revitalizing the county with brands. With real figures, considerable benefits, typical examples of getting rich, etc., publicize and explain the significance and possible huge benefits of implementing trademark strategy to enterprises and farmers, and gradually form a good atmosphere for enterprises and farmers to understand, attach importance to, protect and use trademarks; Fourth, focus on supporting and cultivating leading enterprises and industrial bases. Realize the transformation from simple trademark management to cultivating trademarks and strengthening industrial bases. Jiang 'an County Administration for Industry and Commerce relies on and makes use of the advantages of the county's unique ecological and geographical environment, selects agricultural and sideline products with regional characteristics and industrial advantages, guides enterprises and agricultural economic organizations to actively participate in the identification of well-known trademarks, forms an industrial chain of products-trademarks-markets, and reserves strength for the development of trademarks. (Jiang 'an Industrial and Commercial Bureau Luo Wenwu) Author: Jiang 'an Industrial and Commercial Bureau Tam Wu Let me say a few words.