1. Fender was established in 1946, with the full name Fender Musical Instruments Corporation. Over the past 50 years, Fender has become one of the symbols of the United States. Fender’s contribution to the development of modern music tone has spread all over the world and Still going on. By pioneering the commercialization of solid-body electric guitars, producing the first electric bass, and countless classic amplifiers, Fender instruments have left their mark on many popular music styles including jazz, blues, country, rock, and more.

2. The Squier brand originated from Fender. It was a sub-brand product specially developed by Fender in the 1970s for some young beginners who loved Fender guitars. Its lower price and the same quality as the top guitars The unique appearance and workmanship make Squier a representative product of high quality and low price, and is accepted and loved by guitar enthusiasts all over the world.

Extended information:

The development of Squier:

In 1965, FENDER company acquired V.C SQUIER company. In 1972, due to FENDER company’s production needs, in BATTLE CREEK's old factory closed. In 1982, the first VINTAGE SERIES FENDER guitar was manufactured in Japan. Due to its low price, Nissan's VINTAGE SERIES was exported to the European market and received unanimous praise. The main feature of this batch of guitars is the FENDER logo on the headstock. , the difference is that there is a small SQUIER logo printed on the top of the headstock. A year later, the FENDER trademark on the headstock was replaced by SQUIER, which is still in use today.

After the SQUIER brand had a certain user base, SQUIER began to be manufactured in Korea, Japan's neighbor, in 1988, and some products began to be manufactured in China in 1991. The SQUIER brand has also evolved from simple guitar manufacturing to the manufacturing of accessories and peripheral products such as speakers, clothing, etc.

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