The Trademark Law stipulates that the following forms of logos generally cannot apply for trademark registration:

1. Generic or descriptive logos: If the logo is a general descriptive word or phrase that cannot be individually identified If the product is of specific origin or is unique, it generally does not meet the requirements for trademark registration. A trademark should be distinctive enough that consumers can associate it with a specific business or goods/services.

2. Name, portrait or publicity rights: Trademark law generally prohibits the use of an individual’s name, portrait or publicity rights for registration as a trademark unless authorized by the relevant individual.

3. Geometric shapes: Certain geometric shapes, such as simple basic geometric shapes (such as circles, squares), usually cannot be independently registered as trademarks because they lack sufficient distinctiveness.

4. Flag, national emblem and other national symbols: Trademark laws generally prohibit the use of national flags, national emblems and other national symbols for registration as trademarks to avoid misleading or offending the public.

5. Logo that confuses or misleads consumers: Trademark law prohibits registration of logos that may confuse or mislead consumers. This includes logos that are too similar to existing trademarks or are similar to well-known brands.

It should be noted that the provisions of trademark laws may vary from country to country and region, and the specific prohibited registration of marks may be different. Before applying for trademark registration, it is recommended to consult a professional trademark agency or lawyer to ensure compliance with local trademark regulations and to obtain accurate guidance and advice.

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