The triangle of sports shoes is marked by French rooster, and LeCoqSportif is a sports brand from France. French roosters are deeply loved by everyone for their high-quality clothes. French roosters have been selected as uniforms by many football clubs since 198s. Fully enjoying the pleasure of sports, unlike other sports that pursue sweating and endurance, French roosters put forward the idea of exercising to reflect their own lifestyle and feelings. It provides a brand-new sports scene for athletes who pursue novelty.

In French, the rooster is an active rooster. In French people's mind, the rooster is a symbol of the mascot, while the triangle expresses a warm relationship between parents and children. The rooster placed in the middle is like the morning sun shining on the family.