1. From the company's point of view, the company introduction: Anhui Golden Seed Wine Co., Ltd. is mainly engaged in liquor, real estate, pharmaceuticals, tanning and other industries. The company's liquor products mainly include Luzhou-flavor liquor gold seed series liquor, seed series liquor, Hetai series liquor, Zuisanqiu series liquor and Yingzhou series liquor, and rich and fragrant liquor gold seed. At present, the company has two well-known trademarks in China, namely "Golden Seed" and "Zuisanqiu", and one "China Time-honored Brand"-Yingzhou. The winner of "Typical Famous Wine in China" is Huiyun Golden Seed Wine. After introducing the gold seed wine, we can analyze whether the gold seed wine value is not worth investing through the highlights below. Highlight 1: The advantages of technology research and development are obvious, and there are many patents. Golden Seed Liquor cooperates with Jiangnan University to carry out scientific and technological research in liquor production, quality, research and development, intelligent liquor manufacturing and green development. At the same time, the company has established and owned CNAS accredited laboratory, Anhui Soft Liquor Brewing and Quality and Safety Engineering Technology Research Center, Anhui Post-Doctoral Research Center, Golden Seed-Anda Industrial Technology Research Institute and other research and development platforms. Golden seed wine also has 14 patents, including 1 invention patents, 54 utility model patents and 76 appearance patents. Highlight 2: Make efforts in the middle and high end, and strive to achieve the planning goal. Golden Seed Wine has published the "14th Five-Year Plan" strategic plan, with the goal of obtaining sales income of 5 billion yuan in 225. The company will further accelerate the development of the core product market, which takes the aroma of golden seeds as an important part, and cut into the mainstream price in the Anhui market in an all-round way, and obtain the bonus of consumption upgrade. Therefore, Golden Seed Wine has a clear product system, set up a new category of aroma, and comprehensively develop Fuyang base area by using the aroma of the second-high end, and the surrounding markets in the province will be mainly explored, and the effective linkage will be realized by using a point-to-area approach.
Second, from the perspective of the industry, the unprecedented economic prosperity and development in China has brought many dividends. The major indicators of liquor production, revenue and profit are constantly rising. Up to now, the liquor industry has gradually turned into a mature period, among which some middle-end liquor consumers have changed the direction of sub-high-end liquor, and the number of sub-high-end liquor consumers has been increasing. At present, the economy will continue to develop and the consumption structure will continue to upgrade, and the expansion of sub-high-end liquor may continue to grow at a high speed. According to the data, China's current per capita consumption of spirits is 4.34 liters, exceeding the world average of about 3 liters. Among them, the consumption of 6 yuan/liter reached 1.6%, and the consumption of 2-6/ liter exceeded 2.4%, accounting for 4%. The consumption of high-end vodka in Germany and France accounts for 12.5% and 9.4% respectively, and there is still room for doubling the per capita consumption of high-end liquor in China. To sum up, liquor can be invested and consumed, high-end liquor is becoming more and more popular, and the development space of golden seed liquor may go further.