Tianfuhao was founded in the third year of Qianlong reign of the Qing Dynasty (i.e. 1738 AD). The founder was Liu Fengxiang, a native of Ye County, Shandong Province during the Qianlong reign of the Qing Dynasty. In 2008, the craftsmanship of Tianfuhao sauce elbow was included in the national intangible cultural heritage protection list. Basic introduction Chinese name: Tianfuhao Founder: Liu Fengxiang Founding time: The third year of Qianlong in the Qing Dynasty (1738 AD) Team culture: The key depends on heroes, and victory depends on the team Basic introduction, brand development, corporate culture, business philosophy, corporate honors, Production methods, ingredients, methods, branches, historical stories, basic introduction Tianfuhao was founded in the third year of Qianlong reign of Qing Dynasty (i.e. 1738 AD). The founder was Liu Fengxiang, a native of Ye County, Shandong Province during the Qianlong reign of Qing Dynasty. For the past ten years, the "sauce elbow" produced by Tianfuhao has been famous in the capital for its characteristics of "fat but not greasy, thin but not dry, skin that does not lose its texture, and rich and mellow flavor". In 1999, in order to expand its development, the company launched another one. floor, purchased 20 acres of land in Shunyi Airport Industrial Zone, and built a modern comprehensive meat processing plant with a building scale of 14,000 square meters, nearly 1,000 employees, including more than 100 technical personnel, and product varieties increased to 70 Remaining species. In 2006, the production scale of Tianfuhao could no longer adapt to the annual sales of hundreds of millions of yuan. Therefore, the leadership team of Tianfuhao made a timely decision to renovate and expand the existing production workshop of Tianfuhao. In addition to adding 2,200 square meters of production workshop, The company has also invested heavily in purchasing a large number of advanced production equipment. After the transformation, Tianfuhao will have a daily production capacity of 20 tons, and annual sales will exceed 250 million yuan. Beijing Tianfuhao Food Co., Ltd. is a company with a history of nearly 270 years. A Chinese time-honored enterprise, its predecessor was the prestigious Tianfuhao. Its founder was Liu Fengxiang, a native of Ye County, Shandong during the Qianlong period of the Qing Dynasty. The “sauce elbow” produced by Tianfuhao Tianfuhao is well-known in the capital for its characteristics such as “fat but not greasy, thin but not woody, skin that does not return to elasticity, and rich and mellow flavor”. Five-spice tripe, tea sausage, Harbin red sausage, sandwich ham , soy sauce pork liver, soy sauce beef and other products are also loved by consumers because of their unique taste. Tianfuhao can produce more than 70 kinds of Chinese and Western products, and has gradually formed a production pattern with sauced elbows as the leader and driving the simultaneous development of other products. In the process of enterprise development, Tianfuhao attaches great importance to product quality and has won many awards: it has been rated as a "Chinese Time-honored Brand" since 1993; in 2004, it was rated as an "Advanced Enterprise in Quality and Efficiency of China's Food Industry" by the China Food Industry Association; in 1998 and 2001 In 2005, it was rated as "Beijing Famous Trademark" by the Beijing Administration for Industry and Commerce; in 2002, 2004, and 2006, the Chinese and Western cooked meat products produced by Tianfuhao were rated as "Beijing Famous Trademark" by the Beijing Municipal Bureau of Quality and Technical Supervision and Beijing Municipal Bureau of Industry and Commerce for three consecutive years. The Economic Commission was rated as "Beijing Famous Brand Product", becoming the only enterprise in Beijing's cooked food industry to win this honor; the Beijing Municipal Administration of Industry and Commerce was rated as "Trustworthy Enterprise" for three consecutive years in 2003, 2004 and 2005; in addition, Tianfuhao strictly Quality management program, in April 2001, the company successfully passed the ISO9002 quality system certification, and in 2005, it successfully passed the ISO9001 quality management system certification again. In 2008, the craftsmanship of Tianfuhao sauce elbow was included in the national intangible cultural heritage protection list. Brand Development There is a story behind the establishment of Tianfuhao. In the third year of Qianlong's reign, Liu Fengxiang, a native of Ye County, Shandong Province, brought his grandson to Beijing to make a living. He partnered with a Shanxi merchant to open a soy sauce shop at the east corner of the Xidan Archway, selling soy pork elbows, soy sauce pork and soy sauce belly. But the store was small and nameless, so it was always in recession. Soon, the Shanxi people withdrew their shares and the Liu family ran it alone. One day, Liu Fengxiang went to the market to buy goods and saw an old plaque on the secondhand stall, which read "Tianfu Hao" in three regular scripts. The writing was vigorous and powerful. Liu Fengxiang believes that this word has real foundation and contains the meaning of "God's blessing", so it can be used as a brand name to attract business. So he bought the plaque, decorated it a little when he went home, and hung it on the lintel of his shop. It was indeed very grand and made the shop shine. From then on, some literati often stopped in front of the store to comment on the calligraphy of the three characters "Tianfuhao", and the number of customers gradually increased. After the store was named after this, the business became increasingly prosperous. The "blessing" has indeed arrived. Tin Fu Hao In the past, cooked meat shops cooked at night and sold them during the day. Once, Liu Dingming, a descendant of Liu Fengxiang, was guarding the stove at night. Unexpectedly, he fell asleep and overcooked his elbow. Unexpectedly, an official from the Ministry of Punishment said after eating on the spot that he was fine. Liu Daming followed the same method and the result was very popular.

Since then, Liu Daming has carefully studied the production process of this pot of elbows, and summed up a unique production method. He has become more and more strict in the selection and processing of materials. The quality of the sauced elbows has become better and better, and the reputation has become stronger. Come bigger. After the Empress Dowager Cixi tasted the soy pork elbow, she also admired it very much and gave Tianfuhao a palace waist badge, stipulating that it should be sent to the palace in a certain amount every day. From then on, Tianfu Hao’s braised pork elbows became a tribute to the Qing Dynasty. Tianfu Hao only accepts pigs from the eight counties in the eastern part of Jingdong. The soil and water there are good, and the pigs raised there have black hair and droopy ears. The maturity period is about 11 months, and the meat is relatively solid. Only the pig's front feet are used to make elbows, and each elbow can weigh five or six pounds. Tianfuhao’s unique skill lies in the ingredients and soup. After putting the elbow into the pot and cooking for an hour, it starts to make the soup. This requires being able to control the heat at any time; in addition, it is to collect the juice and put it out of the pot: although it is called sauce elbow, it does not have any sauce or soy sauce. The color on it is candy color. When taking it out of the pot, the skin should stick to the meat, and it should not break or fall apart when pulled, fat but not greasy, thin but not dry, the skin should not lose its texture, and it should be crisp and tender in the mouth. Preparation of Tianfuhao pork elbows: Tianfuhao sauce pork elbows are carefully selected, using the front legs of piglets that have grown for about one and a half years. Each pig weighs three and a half to four and a half kilograms. The size, meat quality, and skin thickness should be basically the same; the old soup is prepared. The auxiliary ingredients such as peppercorns, cinnamon, ginger, etc. must be from a fixed place of origin, fresh and neat; the production process must be meticulous and meticulous. As a result, the sauced elbows and sauced meat are fat but not greasy, thin but not woody, and have a rich and mellow unique flavor, which is unique and enduring in the capital. After liberation, the Tianfu No. was moved from the east corner of the Xidan archway to the southwest side of the Xidan intersection. The whereabouts of the old plaque are unknown. The new plaque inscribed by the famous calligrapher Dong Shouping was smashed during the Cultural Revolution. The current plaque is inscribed by the famous contemporary calligrapher Chen Shuliang. But no matter how the store location and plaque change, the traditional method of making Tianfuhao sauce elbow has been passed down from generation to generation. Through unremitting efforts, Beijing Tianfuhao Food Factory has developed into an enterprise of considerable scale. It has two production workshops. In addition to producing traditional sauce products, braised products, and fried goods, it also produces a variety of Western-style meat products. In addition, in order to meet the needs of consumers in the capital, in addition to the Tianfu store at Xidan intersection, a Tianfu store branch was opened on Xizhimen Inner Street, and multiple exclusive counters were set up in major shopping malls across the city, initially forming its own sales network. . Tianfuhao Tianfuhao's sauced pork elbows and sauced pork won the title of "Beijing's Excellent Time-honored Food Brand" in 1988. In 1994, it won the "Gold Award" for exhibits at the Second International Small and Medium Enterprises New Products and New Technologies Exhibition and Forum in Beijing. In 1995 In 2016, it won the title of product recommended by the Beijing Municipal Bureau of Technical Supervision to the United Nations Fourth World Conference on Women. Tianfuhao was awarded the title of "Chinese Time-honored Brand" by the former Ministry of Domestic Trade in 1993. As of 2008, Tianfuhao has established a number of chain stores in Beijing, among which the recently opened flagship store in Xizhimen is the largest. On September 10, 2015, the three major enterprises Tianfuhao, Guixiangcun and Jindingxuan entered into an in-depth strategic cooperation, which also means that a new landmark will be erected in the Beijing food circle. Corporate Culture Corporate Mission: It is our mission to make customers' lives more delicious, their bodies healthier, and their families more harmonious! Corporate Responsibility: It is our responsibility to inherit and innovate traditional Chinese sauce-making techniques and create an outstanding enterprise with modern competitiveness for the country! Enterprise spirit: Dedication is the soul, only number one, good at cooperation, courage to fight, focus on integrity, inheritance and innovation, return to shareholders, serve the motherland, enterprise style: hard work, tenacious struggle! Be conscientious and proactive! Keep pace with the times and pursue excellence! Steady and pragmatic, vigorous and resolute! Corporate philosophy: Integrity and harmony, virtuous Naichang Business philosophy: Seek change in times of crisis, seek innovation through variation, maintain harmony in the new, and make profits in harmony Brand philosophy: Use art and technology strictly to make a healthy and tasteful life Development philosophy: There is no inheritance without inheritance There would be no Tianfuhao today, and there would be no Tianfuhao tomorrow without innovation! Gratitude culture: Gratitude makes people happy, and gratitude makes the world a better place! Gratitude allows us to achieve greater success! First culture: First is a goal. First is a responsibility. First is a pressure. First is a motivation. Detail culture: Food companies pay attention to details to fulfill their promises. Great strategic plans must start with key details. Team culture: The key depends on heroes, and victory depends on the team. Execution Culture The unity of strategy and action is the strongest execution power of an enterprise. Without inspection, there is no execution. Emphasis on results, process, and no reason. Crisis Culture Survival and development are eternal topics for enterprises. Today is very realistic, tomorrow is too cruel, and the day after tomorrow will be better.

Integrity concept: Integrity means doing what you say, and responsibility means fulfilling every detail. Talent concept Talent is the first wealth of an enterprise. Quality principle: Quality is heaven. Self-discipline principle: People's hearts are self-aware. Kindness is like family members. Life principle: Be filial when you enter, be friendly when you go out, be humble and trustworthy, be kind and benevolent. "Filial piety" is the foundation of being a human being; Corporate strategy 1. Bottleneck strategy: Opening bottlenecks and leveraging strengths is the strategy of a development-oriented enterprise, while fixing shortcomings every day is a waste of corporate resources and taking advantage of corporate weaknesses; 2 . Focus strategy: Only by concentrating resources can you accomplish great things, and only by concentrating superior forces can you fight a war of annihilation. Only by gathering strength to break through a point can you occupy an area; 3. Commanding heights strategy: By occupying the commanding heights, you can get twice the result with half the effort, and you will win half the victory! 4. To do "things", you must first seek "potential"; to do "market", you must first build "potential field"! There are three major tasks for enterprise development: First, develop customers! The second is to cultivate core competitiveness! The third is profit! Business philosophy: "Integrity and harmony, morality leads to prosperity" - this is Tianfuhao's sincere commitment to serve the society and customers. This is Tianfuhao’s business philosophy. This eight-character policy reflects the lofty spiritual realm of Tianfuhao people in business activities and their strong sense of social responsibility and mission. It is the sublimation of the corporate spirit, embodies the Tianfuhao people's adhering to tradition while keeping up with the pulse of the times, embodies the enterprise's pursuit of high-quality service concepts, and is the confidence guarantee of Tianfuhao's strong strength. Tianfuhao Treating people with sincerity, adhering to trustworthiness, and providing quality service are the foundation of ethics in the business world. Tianfu Hao's development from scratch and from ancient times to the present has been adhering to this excellent historical and traditional law. This law has successfully created Tianfu Hao's solid performance and reputation for nearly 270 years. The distinctive image and personality of Tianfuhao is the spirit of loyal cooperation on the basis of integrity, harmony and prosperity, and the spirit of striving to pioneer, innovate and enterprising. People in Tianfu Hao know very well that it is better to respect others than to show off oneself; it is better to move forward steadily than to rush forward. This spirit originates from the noble virtues of mutual respect, mutual accommodation, harmonious coexistence, and hard work and no complaints embodied in Tianfu Hao itself. This has become Tianfu Hao’s spiritual pursuit of continuing the past and forging ahead and constantly innovating. Success comes from innovation, and innovation can make an enterprise invincible. land. A truly high-brand enterprise must first accumulate extraordinary courage before accumulating intangible wealth. While Tianfuhao feels the importance of its mission, it still adheres to the business motto of "Integrity, Harmony, and Morality leads to prosperity." This is just like a mountain climber's yearning for and climbing to heights, and it has also achieved its own height of the times. In order to uphold this excellent tradition, we have formulated employee service commitments: 1. Employees must strictly abide by relevant national laws and regulations and abide by professional ethics in business activities. For equipment purchase, raw material and auxiliary material purchase, advertising and publicity and other businesses, a written contract must be entered into. Tianfu Hao 2. Adhere to customer first, continuously improve the quality of products or services, provide customers with safe, nutritious, delicious and convenient meat products, treat customers with integrity and serve enthusiastically. 3. Sales and services must be honest and trustworthy, act in accordance with the contract, and abide by trustworthiness. Do not use the buyer's advantage to lower prices, take rebates, or default on payment without reason. 4. Ensure that product quality complies with national and industry standards, win with quality in market competition, and continuously improve the technological content of products. 5. During the sales process, be accurate, clearly mark the price, and be honest. 6. During the transportation process, adhere to time first, civilized delivery, and scientific logistics. 7. Disputes arising in various business activities must be handled in a timely manner in accordance with the law, putting customer interests and needs first, and striving to achieve customer satisfaction with products or services. Corporate Honors From 1993 to 2008, it won the title of "Chinese Time-honored Brand" issued by the People's Republic of China and the Ministry of Commerce. It won the "Beijing Famous Trademark" for three consecutive times in 1998, 2001 and 2004. From 2003 to 2005, it won the title of "Beijing Trustworthy Enterprise" for three consecutive years. In 2002, 2004 and 2006, it was awarded the "Beijing Famous Brand Product" by the Beijing Municipal Bureau of Quality and Technical Supervision. It is the only company in the Beijing cooked food industry to win this honor. Tianfuhao was awarded the "Advanced Enterprise in Quality and Efficiency of China's Food Industry" by the China Food Industry Association in 1999 and 2004.

In 1997, it was awarded the "Consumer Trustworthy Product" by the China Foundation for Consumer Protection. In 1995, it was recommended as a product by the United Nations Fourth World Conference on Women. In February 2001, it passed the ISO9001 quality assurance system certification. In 2005, it passed the ISO14001 quality assurance system certification. In 2008, Tianfuhaojiang The art of making elbows is included in the national "Intangible Cultural Heritage Protection List". Production method. Ingredients: 1000 grams of pork elbows, 2.5 grams of cinnamon, 6 grams of anise, 6 grams of pepper, 4 grams of ginger, 5 grams of Shaoxing wine, coarse 40 grams of salt, 10 grams of sugar. Method 1. Rinse the pork elbow several times and put it into the pot together with anise, cinnamon, pepper, ginger, salt, Shaoxing wine and sugar. Increase the heat and cook until the pork knuckle is oily; take it out and clean it again. Tianfu Hao 2. Skim the broth in the pot, remove impurities, and filter it clean. 3. Add the pork knuckle again and bring to a boil over high heat. Turn to medium heat and simmer for about 4 hours, then turn to low heat and simmer for about 1 hour. When the soup in the pot is thickened, take it out and let it cool. 4. Cut the sauced elbow into a knife and put it on a plate, then it is ready to serve. Each branch of Tianfu Hao (Xizhimen) Address: No. 213, Xizhimennei Street, Xicheng District, Beijing (northeast corner of the Beicaochang Hutong intersection in the west) Tianfu Hao (Nanxiaojie Branch) Tianfuhao Address: Nanxiaojie Hutong entrance, Dongcheng District, Beijing (near the entrance of Nanxiaojie Hutong) Shanghai Hualian Supermarket) Tianfuhao (Huguosi Store) Address: Huguosi Street, Xicheng District, Beijing (near Good Neighbor) Tianfuhao (Yumin Road Store) Address: Yumin Road, Chaoyang District, Beijing (near Zhongxi Road) History Story: Tianfuhao was founded in the third year of Qianlong reign of the Qing Dynasty (270 years ago). Liu Fengxiang, a descendant of officials in the Ming Dynasty, respected his ancestors' motto "never be an official from generation to generation" and possessed the unique skill of Ming court sauce meat. He brought his grandson Liu Ding to Beijing in Xidan. At the corner of the archway, "Liu Jijiang Butcher Shop" (the predecessor of Tianfuhao) was founded. After many searches, Liu Fengxiang found a plaque: "Tianfu Hao" was written in regular script in three regular scripts. The writing was vigorous and powerful, which meant "God's blessing". Liu Daming worked painstakingly on the basis of the original skills passed down from his ancestors, and summed up a set of unique production techniques. The selection of ingredients is strict and the quality of the sauced elbows is getting better and better. The dignitaries of the Qing Dynasty all like to eat the sauced elbows of "Tianfuhao", and "Tianfuhao" has become famous in the capital. The Empress Dowager Cixi, a gourmet connoisseur, tasted the Tianfuhao sauce elbow and liked it very much. She gave "Tianfuhao" a waist tag and decreed that it would be delivered to the palace in rations every day. From then on, the sauced pork elbows made by "Tianfu Hao" became a must-have delicacy in the imperial meals of the Qing Dynasty. Tianfuhao, which has gone through hundreds of years of vicissitudes, enjoys the reputation in the capital as "Qianlong's sauce has been passed down for a hundred years, and Cixi's waist brand is spread all over the world".