Standardization of 0 1. is difficult to achieve. Fresh food is very different from other vegetables. For example, there are many varieties of vegetables, but it is difficult to do this because of many factors. Take green vegetables as an example. There are many varieties such as Chinese cabbage and Shanghai green. Different people have different needs and can correspond to each other one by one, but in this respect, novelty is impossible. At the same time, when purchasing fresh food, it is difficult for us to control the quality of fresh food and choose it. If you are not careful, you may smash your own signboard, and standardization is difficult to implement.
02. Transportation difficulties The biggest difficulty for fresh e-commerce is transportation difficulties. From the purchase to the customer's own hands, no matter how to delete the intermediate link, it will take at least a few days to reach the customer. In the process of transportation, it is difficult for us to ensure that the fresh food delivered can reach the customers in a alive state. It may be that the freshness in their hands is not fresh, and then it stinks. Naturally, the seller of the goods should make some compensation. The seller didn't earn anything, but lost money, which was originally less profitable. In the long run, fresh e-commerce is bound to be unable to afford this loss.
03. Can't drive sales. Many customers choose to buy in e-commerce. A big reason is that there are various subsidies online, which may be cheaper than offline purchases, and you can buy the same thing at a lower price. But despite this, many people will choose to give up because online shopping can't guarantee timeliness. After all, no one likes to eat stale food. Fresh food means eating alive is delicious.
To sum up, fresh e-commerce has the above three difficulties, standardization is difficult to implement, transportation is difficult, and sales cannot be driven.