This is actually because MUJI in Beijing believed that MUJI in Japan had infringed on its trademark rights, so it filed a lawsuit for infringement. After this case was exposed, everyone was very surprised. After all, many users thought that Beijing's Muji and Japan's Muji were the same company, but they did not expect that the two had such a big difference. The gap turns out to be that they are not the same merchant.

We often see MUJI stores when shopping in shopping malls. If we don’t observe carefully, we will naturally think that Beijing’s MUJI and Japan’s MUJI are themselves the same. It’s the same brand, but everyone paid attention to it after Beijing’s Muji filed a lawsuit against Japan’s Muji. It turns out that it’s not the same brand. So this incident was because Beijing’s Muji believed that Japan’s Muji infringed. It has obtained its trademark rights and marked the products it sells with the Beijing-based MUJI logo, which is easily confusing to users.

In fact, when I saw this infringement lawsuit, it was a little confusing. Because from the perspective of users, if they are not loyal fans of these two brands, then ordinary users will naturally think that they are the same brand when they see these two brands in the mall. The biggest difference between this brand and its appearance logo is that Beijing's Muji uses simplified Chinese characters for its no-characters, while Japan's Muji uses an unsimplified font for its no-characters.

It is actually difficult for people to notice such a gap, because the pronunciation is exactly the same, and the appearance of the product trademark is also exactly the same, and the colors used are red and white. Basically there is not much difference in all aspects of design. This lawsuit is still ongoing, and I don’t know what the final outcome will be, but after seeing this lawsuit, people do feel a little confused.