It’s not the product, it’s the brand. Fuguiniao is a brand of Sheng Yuesheng (Xiamen) Asset Management Co., Ltd., and Fuguiniao is a trademark registered by Sheng Yuesheng (Xiamen) Asset Management Co., Ltd. on the China Trademark Network.

Currently, the group owns four brands: "Fuguiniao", "ANYWALK", "MOLINA" and "ENALENA". The product line covers men's and women's white-collar formal fashion series, men's and women's young casual series, and men's and women's sports and leisure series. It has certain consumers and popularity in the market.

Introduction to Fuguiniao Group:

Fuguiniao Group has an industrial supporting development route integrating footwear, clothing, leather goods, and other industries. Strictly follow the entrepreneurial spirit of "innovation for development, quality for survival, management for efficiency" and have gone through hard work. Fuguiniao brand leather shoes have won the highest national honors: "China Famous Brand Product", "China Famous Trademark" and "National Inspection-Free Product".

In the course of more than 20 years of arduous entrepreneurship, Fuguiniao Group has successively won the titles of "China Star Enterprise", "China Shoe Industry Quality Leader", "National Advanced Unit for Famous and High-Quality Products After-sales Service", "National Technology Development Center", "China It has received more than 100 honorary titles such as "King of Genuine Leather Shoes" and "King of China's Leading Genuine Leather Shoes".

Reference for the above content: Baidu Encyclopedia-Fuguiniao Group