How to decorate the storefront of beauty salons

Beauty salons rose in the 199s and went through three stages: guided beauty salons, conservation beauty salons and restoration beauty salons. So far, they have developed into a conditioning beauty salon.

Guided beauty salons only provide simple auxiliary guidance on the usage and functions of cosmetics, which are basically limited to selling products and have no technical content; Maintenance beauty salons can simply combine skin physiology with products and provide relatively professional care for the skin; The functional products and technologies of restorative beauty salons can change the defects of human appearance inside the beauty salons. The storefront design of beauty salons affects customers' psychology to a great extent, so almost all beauty salons take storefront design as an important content without exception. High-end beauty salons often show their strength and good taste to customers with magnificent decoration, while small beauty salons also bring warm feelings to customers through ingenious color design, space planning, window layout, shelf display and other means. The design of beauty salons can be divided into two parts: storefront advertising and storefront design.

1. storefront advertisements

storefront advertisements refer to advertisements set around, at the entrance and inside the storefront. Store advertising covers a wide range, including signs, names, decorations, window design and commodity display. Formally, store advertisements are generally divided into indoor and outdoor.

1. Indoor advertising

Indoor advertising refers to all kinds of advertisements inside the business premises, such as all kinds of colorful flags printed with brand patterns, all kinds of banners reflecting the culture of beauty salons, and all kinds of goods displayed in the counters. Indoor storefront advertising is undoubtedly closer to consumers than other forms of advertising, so it has the greatest and most direct impact on customers' consumption behavior. The consumption behavior of most customers is greatly influenced by the consumption environment and atmosphere. In view of this, the design of indoor storefront advertisements should pay great attention to showing the texture of goods, and create a warm atmosphere through modern audio-visual technology and thoughtful service, so as to better arouse consumers' desire for consumption and promote consumption behavior.

2. Outdoor advertising

Outdoor advertising generally refers to all forms of advertising in front of and near commercial premises, such as signboards, store decorations, billboards, window designs, neon lights, etc. In the bustling commercial downtown, outdoor storefront advertisements attract consumers' attention most. Therefore, outdoor storefront advertisements should pay more attention to highlighting the external characteristics of business premises and have distinctive and unique personality, so as to guide and strengthen consumers' comparative awareness and induce their curiosity. Successful storefront advertising design should follow the following three principles:

concise and eye-catching

paying attention to display design

emphasizing on-the-spot effect

2. storefront design

The facade of a beauty salon is as important as a person's face to a person's image. The facade design should consider deliberately innovating to meet business needs, show the unique personality of the store, and strive to make customers have a good impression on your beauty salon.

Modern storefront design mainly includes the following contents: three-dimensional modeling, entrance, lighting, window, signs and characters, materials, decoration and greening. The goal of facade design is to attract customers' attention, guide customers in and out conveniently, show the space capacity and be safe and reliable, thus enhancing the image of the store.

1. Signboard design

Signboard refers to the sign used to display the name of the store. Bright and eye-catching signs can attract the attention of pedestrians and improve visibility. The name of the signboard should be concise, fresh, easy to read and remember, and full of aesthetic feeling, so as to make it attractive. For people looking for beauty salons and passers-by, signboards are an indispensable part, which is the first step for you to get in touch with customers. A good signboard has a high generalization of the business content of beauty salons, a strong artistic attraction, a very important visual stimulation and psychological impact on consumers, and can strengthen memory and promote communication. When designing signboards, we should pay attention to the following aspects:

In addition to the name of the beauty salon, a small line of words should be added at the back to outline the nature of the service.

Signboards should be easy to read and remember, so as to give full play to their identification function and communication function.

Signboards should have a certain meaning, so that customers can get happy associations from them.

Signboards should have good lighting equipment and be printed with unique trademark firms.

2. Window design

Window is a comprehensive art form that focuses on commodities, sets off the background and cooperates with various artistic effects to introduce and publicize commodities. A window with distinctive theme, unique style and harmonious colors can improve the overall image of beauty salons. There are usually five types of window display: comprehensive: unrelated goods are displayed in a window to form a complete window advertisement. Because of the great differences between commodities, this kind of display must be carefully designed to avoid clutter.

systematic: displayed in a window according to different categories of goods.

thematic style: with an advertising topic as the core, organize different types of goods to display around a specific theme, and send a clear message to customers.

close-up: using different artistic forms and treatment methods, we will display new products and special products in the window and strengthen the advertising effect.

seasonal style: according to seasonal changes, seasonal goods are displayed in a centralized way to meet the needs of customers for seasonal purchases, which is conducive to expanding sales.

3. Internal design

The internal design of beauty salons mainly depends on the beauty projects to be launched. Under normal circumstances, the interior design of beauty salons mainly includes the following aspects:

Waiting area: The layout of the waiting area should be based on comfort, so as to allow customers to wait patiently. Magazines and newspapers can be available for customers to read, or TV sets can be placed for customers to kill time. If the store is spacious, you can consider setting up a VIP room, where guests can lie down comfortably while waiting.

reception area: the reception area is the place where beauty salons have the most frequent contact with customers, and it should be mainly convenient, usually located in the left area or in the center after entering the door, and it should occupy as much space as possible in the business shop. The facilities in the reception area include chairs and tables for receptionists and comfortable chairs for customers. The tables in the reception area should be equipped with telephones, expected registration forms, computers and cash registers. Clothes hangers and umbrella stands should be placed near the door. There should also be facilities for serving drinks in the reception area, so as to make customers feel at home. Products, posters, etc. should also be displayed in the reception area. The color of the display rack is mainly light, and the lighting should be soft to avoid direct glare and cause deterioration of the goods.

operation area: as far as beauty salons are concerned, the operation area should be kept clean, the equipment should be neat and perfect, the room should be quiet and have good privacy, and its space can accommodate a customer, a beautician and their necessary equipment and materials, and it is not crowded, so rectangular rooms are mostly used. The decoration of the operation area should be steady, modern and professional, and a soothing atmosphere should be created to make customers feel completely relaxed. In addition, the operation area should have enough power to drive all kinds of instruments and equipment, and also supply hot and cold water at any time to maintain proper temperature and ventilation. ;