the trend of trademark naming?

As far as the well-known trademarks and popular trends in the market are concerned, most trademark applicants still prefer word mark and like to name their trademarks with creative phrases and clever homophones. For example: IBM, Adidas, etc.

1. Naming a trademark with creative phrases can not only enhance the distinctiveness of the trademark, but also reduce the possibility of being the same as or similar to others' prior trademarks, thus improving the success rate of trademark registration;

2. Using clever homophones to name trademarks can make consumers read smoothly, but it has its own charm and often has unexpected effects. However, it should be noted that homophony of idioms is easy to mislead the audience, and it is mostly not allowed in trademark law.

? The secret of trademark naming?

1. Naming trademarks after the founders of enterprises

For example, internationally renowned brands such as Disney, Dell Computer and Philips all name their trademarks after the founders of enterprises. The biggest advantage of this trademark naming method is that it can make the trademark more prominent and the founder more famous.

2. Naming trademarks with certain animal and plant names

For example, trademarks such as Apple Computer, Seven Wolves Clothing, White Rabbit Butterflies and White Cat Washing Powder are all named after animals and plants. It should be noted that when naming trademarks with animal and plant names, it is best to process these names and not use them directly to avoid similarity.

3. Naming trademarks with geometric figures

For example, the trademarks of Founder Group (Peking University), Wuxing Beer and Mitsubishi Motors are all named with geometric figures. This naming method can make people associate in many ways. In the future, as long as they see similar geometric figures, they can think of trademarks containing geometric figures.

4. Name trademarks with auspicious words

For example, Goldlion, BBK, Tsui Fu Kee, Rongshida and other trademarks are all named with auspicious words. No matter people in China or foreigners, they especially like words with beautiful meanings. Naming trademarks with these auspicious words can make people more willing to accept these trademarks and enhance their goodwill towards them.

? Matters needing attention in trademark naming?

1. Simple and easy to remember

Trademark naming should be easy to recognize, read, understand, remember, write, simplify, be easy to understand, and try to make consumers read smoothly.

2. Grasping the psychology of consumers

Only by fully considering the psychology of consumers can brand names win the market. For example, children's products should consider children's psychology, so there are trademarks such as little genius children's watches, white rabbit toffee, Wahaha yogurt, etc. Re-entering the old platinum, which is designed to give gifts to an old man, is also in line with the psychology of the elders.

3. The brand name should have aesthetic feeling

The so-called aesthetic feeling means that the brand name should be positive, healthy and sunny, which can make people have a good association. Never use names with bad information to name trademarks for the sake of attracting people's attention.